A data profile of the people who buy, follow and care about BNN (Dutch broadcaster) in Netherlands — modelled from more than twelve digital signal sources. BNN (Dutch broadcaster) has an estimated audience of 283,116 people in Netherlands.
The average BNN (Dutch broadcaster) fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, KLM, Max Verstappen, with strongest over-indexing on FIFA World Cup (3.01× the country average).
Demographically, the BNN (Dutch broadcaster) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical BNN (Dutch broadcaster) fan in Netherlands is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the BNN (Dutch broadcaster) profile in Netherlands.
61.6% are female, 38.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.5 |
| Estimated audience size | 283,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
Where the BNN (Dutch broadcaster) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~60K | 1.22× | |
| 02 | Overijssel | ~20K | 1.13× | |
| 03 | Gelderland | ~40K | 1.07× | |
| 04 | Zuid-Holland | ~70K | 1.05× | |
| 05 | Friesland | ~10K | 1.04× | |
| 06 | North Brabant | ~40K | 1.00× | |
| 07 | Zeeland | ~6K | 0.99× | |
| 08 | Flevoland | ~8K | 0.96× | |
| 09 | Limburg | ~20K | 0.94× | |
| 10 | Groningen | ~9K | 0.93× | |
| 11 | Drenthe | ~8K | 0.92× | |
| 12 | Utrecht | ~20K | 0.91× |
The strongest cross-interests of the BNN (Dutch broadcaster) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KLM | Travel & Leisure | 4.00× | ||
| 02 | Charity and causes | Business & Career | 3.42× | ||
| 03 | Nonprofit organization | Politics & Society | 3.02× | ||
| 04 | FIFA World Cup | Sports | 3.01× | ||
| 05 | Friendship | Kids & Family | 2.97× | ||
| 06 | Comedy movies | Movies & TV | 2.68× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.50× | ||
| 08 | History | Literature | 2.49× | ||
| 09 | Dutch language | Politics & Society | 2.39× | ||
| 10 | HEMA | Shopping | 2.39× | ||
| 11 | Nature | Home & Garden | 2.37× | ||
| 12 | Family | Kids & Family | 2.36× | ||
| 13 | The Hague | Travel & Leisure | 2.27× | ||
| 14 | Google Maps | Internet & Social Media | 2.26× | ||
| 15 | Soccer | Sports | 2.18× | ||
| 16 | Max Verstappen | Sports | 2.17× | ||
| 17 | Business | Business & Career | 2.08× | ||
| 18 | YouTube | Movies & TV | 1.98× | ||
| 19 | Internet & Social Media | 1.94× | |||
| 20 | Shopping | Shopping | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.26× | |
| Creativity | OPEN | 1.84× | |
| Family Orientation | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.96× |
BNN (Dutch broadcaster) has an estimated audience of 283,116 people in Netherlands, concentrated in Zuid-Holland and North Holland.
61.6% of BNN (Dutch broadcaster) fans are female, 38.4% are male, with an average age of 43.5 years.
BNN (Dutch broadcaster) fans show strongest brand affinity for FIFA World Cup (3.01×), KLM (4×), and Max Verstappen (2.17×) over the country average.
BNN (Dutch broadcaster) fans in Netherlands are most concentrated in Zuid-Holland (reach ~70K), North Holland (reach ~60K), and North Brabant (reach ~40K). These three regions account for the largest share of the active audience.
Beyond BNN (Dutch broadcaster) itself, the audience over-indexes on KLM (4×), Max Verstappen (2.17×), Jumbo (supermarket) (2.5×), and Google Maps (2.26×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for BNN (Dutch broadcaster). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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