A data profile of the people who buy, follow and care about Airship in Norway — modelled from more than twelve digital signal sources. Airship has an estimated audience of 2,504,471 people in Norway.
Airship has an estimated audience of 2,504,471 people in Norway. 54.9% are female, 45.1% are male, average age 44.3. Top brand affinities: Sports betting, Nintendo Switch, Smoked meat, Carhartt, Quadcopter.
Top brand affinities include Sports betting, Nintendo Switch, Smoked meat, with strongest over-indexing on Sports betting (2.96× the country average).
Demographically, the Airship audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Airship fan in Norway is balanced, around 44.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports betting.
The key figures that characterise the Airship profile in Norway.
54.9% are female, 45.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.3 |
| Estimated audience size | 2,504,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Airship audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 77.5% |
| United States | 4.3% |
| Taiwan | 3.2% |
The strongest cross-interests of the Airship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 2.96× | ||
| 02 | Moët & Chandon | Food & Beverages | 2.81× | ||
| 03 | Smoked meat | Food & Beverages | 2.80× | ||
| 04 | Quadcopter | Technology & Electronics | 2.48× | ||
| 05 | Carhartt | Fashion & Accessoires | 2.33× | ||
| 06 | Nintendo Switch | Games | 2.05× | ||
| 07 | Superfood | Food & Beverages | 1.71× | ||
| 08 | Highsnobiety | Fashion & Accessoires | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Risk Appetite | THRILL | 1.05× | |
| Sustainability | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Airship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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