Rascasse Audience Intelligence

Roland Kaiser Audience in Germany

Roland Kaiser has an estimated audience of 7.7M people in Germany.

#2among Schlager in Germany
#17among people in Germany#36in Music & Radio

The average Roland Kaiser fan in Germany is 49.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Roland Kaiser ranks #2 among the 103 objects in Schlager in Germany — 12.6× the group median.

Its fans are 4.8 years older than the group average of 44.8.

Women make up 68.1% of the fan base, 6.9 percentage points more than the group average.

Interest is seasonal: February, August and December account for 35% of the year's searches, April is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top affinities include Christian Steiffen, Maite Kelly, Kerstin Ott, with strongest over-indexing on Christian Steiffen (53.85× the country average).

Demographically, the Roland Kaiser audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Tradition, Creativity.

The typical Roland Kaiser fan in Germany is more female, around 49.6 years old, with strong Tradition tendencies and a notable affinity for Christian Steiffen.

Category: Music & Radio · Type: Person · Subtype: Schlager

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in Germany
Gender
68.1%♀
31.9% male
Age
49.6
average years
Country rank
#561
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Roland Kaiser fans

68.1% are female, 31.9% are male, average age 49.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Roland Kaiser audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age49.6
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the Roland Kaiser audience in Germany
Age bracketShare%
16-244%
25-348%
35-4416%
45-5428%
55+44%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Roland Kaiser audience comes from Germany.

Worldwide audience distribution share by country for Roland Kaiser
CountryShare
Germany88.4%
Austria6.1%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Roland Kaiser fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~700K1.78×
02Mecklenburg-Vorpommern~300K1.71×
03Sachsen-Anhalt~300K1.62×
04Thüringen~300K1.60×
05Brandenburg~400K1.56×
06Niedersachsen~800K1.00×
07Schleswig-Holstein~200K0.86×
08Nordrhein-Westfalen~1.5M0.82×
09Berlin~300K0.75×
10Rheinland-Pfalz~300K0.72×
11Hessen~400K0.66×
12Bayern~800K0.62×
13Hamburg~100K0.62×
14Saarland~60K0.62×
15Baden-Württemberg~600K0.61×
16Bremen~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Roland Kaiser, Germany
0.47×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Roland Kaiser audience vs. the country average
#·InterestCategoryAffinity×
01Christian SteiffenMusic & Radio53.85×
02Maite KellyMusic & Radio45.03×
03Kerstin OttMusic & Radio41.14×
04Christin StarkMusic & Radio39.84×
05Marianne RosenbergMusic & Radio37.35×
06Roberto BlancoMusic & Radio37.14×
07Wolfgang PetryMusic & Radio36.97×
08Howard CarpendaleMusic & Radio34.15×
09Matthias ReimMusic & Radio33.12×
10Anna-Maria ZimmermannMusic & Radio32.00×
11Münchner FreiheitMusic & Radio28.25×
12Florian SilbereisenMusic & Radio28.01×
13Thomas AndersMusic & Radio25.97×
14Andrea BergMusic & Radio25.44×
15Udo LindenbergMusic & Radio21.24×
16Peter MaffayMusic & Radio20.18×
17Vanessa MaiMusic & Radio19.67×
18MichelleMusic & Radio15.75×
19Thomas GottschalkMovies & TV14.63×
20Bonnie TylerMusic & Radio12.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Roland Kaiser audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Roland Kaiser audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
CreativityOPEN1.40×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Roland Kaiser audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Risk AppetiteTHRILL0.66×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Schlager audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Roland Kaiser over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/roland-kaiser-12290” · Methodology