Rascasse Audience Intelligence

The White Lotus Viewer Demographics in United States

The White Lotus has an estimated audience of 13.1M people in United States.

#29among TV series in United States
#41among movies & series in United States#183in Movies & TV

The average The White Lotus fan in United States is 41.9 years old, more female, and lives primarily in California.

By number of fans, The White Lotus ranks #29 among the 4358 objects in TV series in United States — 1.4× the group median.

Its fans are 3.1 years older than the group average of 38.8.

Compared with the other 4357 objects in TV series, The White Lotus fans stand out for their interest in Borat, Magic Mike and Megan Mullally.

Most fans live in California, New York, Florida.

Top affinities include Borat, Magic Mike, Megan Mullally, with strongest over-indexing on Borat (22.6× the country average).

Demographically, the The White Lotus audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

The typical The White Lotus fan in United States is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borat.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.1M
in United States
Gender
56.5%♀
43.5% male
Age
41.9
average years
Country rank
#2724
among all objects in United States
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The White Lotus viewers

56.5% are female, 43.5% are male, average age 41.9.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for The White Lotus audience in United States
MetricValue
Female56.5%
Male43.5%
Average age41.9
Estimated audience size13.1M
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the The White Lotus audience in United States
Age bracketShare%
16-2416%
25-3417%
35-4419%
45-5422%
55+25%
Fig. 04

Worldwide distribution

29.6%

of the worldwide The White Lotus audience comes from United States.

Worldwide audience distribution share by country for The White Lotus
CountryShare
United States29.6%
United Kingdom9.1%
France8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The White Lotus fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K1.31×
02New Hampshire~60K1.23×
03Connecticut~200K1.22×
04Washington~400K1.21×
05Vermont~30K1.20×
06Oregon~200K1.19×
07Rhode Island~50K1.18×
08Minnesota~300K1.17×
09California~2M1.16×
10Maine~60K1.16×
11New York~900K1.15×
12Colorado~300K1.15×
13New Jersey~400K1.14×
14Pennsylvania~600K1.09×
15Illinois~500K1.09×
16Hawaii~60K1.09×
17Washington, District of Columbia~30K1.09×
18Wisconsin~200K1.08×
19Missouri~300K1.05×
20Montana~40K1.05×
21Kentucky~200K1.04×
22Virginia~300K1.03×
23Florida~900K1.01×
24Maryland~200K1.01×
25Delaware~40K1.01×
26North Carolina~400K1.00×
27Ohio~500K0.99×
28South Carolina~200K0.99×
29Utah~100K0.99×
30Kansas~100K0.99×
31Idaho~70K0.99×
32Michigan~400K0.98×
33Tennessee~300K0.97×
34Indiana~300K0.96×
35Georgia~400K0.94×
36Iowa~100K0.94×
37Nebraska~70K0.93×
38Texas~800K0.92×
39Oklahoma~100K0.91×
40Arkansas~100K0.91×
41West Virginia~60K0.88×
42South Dakota~30K0.88×
43North Dakota~30K0.88×
44Louisiana~200K0.87×
45Nevada~100K0.86×
46New Mexico~70K0.83×
47Arizona~200K0.79×
48Mississippi~90K0.79×
49Alaska~20K0.78×
50Alabama~100K0.68×
Fig. 06

Affinity by region

Affinity by region — The White Lotus, United States
0.68×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The White Lotus audience vs. the country average
#·InterestCategoryAffinity×
01BoratMovies & TV22.60×
02Magic MikeMovies & TV14.45×
03Megan MullallyMovies & TV13.49×
04Big Little Lies (TV series)Movies & TV13.05×
05Christopher WalkenMovies & TV12.15×
06Matthew PerryMovies & TV11.65×
07ZoolanderMovies & TV11.60×
08Katey SagalMovies & TV10.39×
09Michelle MonaghanMovies & TV9.57×
10Evan PetersMovies & TV8.31×
11Marlon WayansMovies & TV6.98×
12Dakota FanningMovies & TV6.22×
13Isla FisherMovies & TV6.09×
14Bill MurrayMovies & TV4.75×
15True DetectiveMovies & TV4.29×
16Rachel McAdamsMovies & TV4.21×
17Jim CarreyMovies & TV3.23×
18Diane KeatonMovies & TV2.70×
19Anne HathawayMovies & TV2.61×
20HBOMovies & TV2.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The White Lotus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The White Lotus audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.46×
Convenience OrientationPREMIUM1.23×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The White Lotus audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The White Lotus over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-white-lotus-10009442” · Methodology