Rascasse Audience Intelligence

Abbott Laboratories Target Market in Portugal

A data profile of the people who buy, follow and care about Abbott Laboratories in Portugal — modelled from more than twelve digital signal sources. Abbott Laboratories has an estimated audience of 4,175 people in Portugal.

#39among Medicine in Portugal#4488among Brand in Portugal#1011in Health

The average Abbott Laboratories fan in Portugal is 39.1 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Abbott Laboratories profile in Portugal.

Audience size
4K
in Portugal
Gender
47.6%♀
52.4% male
Age
39.1
average years
Country rank
#41091
Brand in Portugal
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Abbott Laboratories

47.6% are female, 52.4% are male, average age 39.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Abbott Laboratories audience in Portugal
MetricValue
Female47.6%
Male52.4%
Average age39.1
Estimated audience size4,175
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Abbott Laboratories audience in Portugal
Age bracketShare%
16-1924%
20-2922%
30-3918%
40-490%
50+36%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Abbott Laboratories audience comes from Portugal.

Worldwide audience distribution share by country for Abbott Laboratories
CountryShare
United States20.1%
Philippines14.3%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abbott Laboratories audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Abbott Laboratories customers by region in Portugal
#RegionReachAffinity×
01Bragança District<1K1.12×
02Portalegre District<1K1.11×
03Guarda District<1K1.10×
04Beja District<1K1.08×
05Vila Real District<1K1.05×
06Évora District<1K1.05×
07Castelo Branco District<1K1.03×
08Azores<1K1.00×
09Viana do Castelo District<1K1.00×
10Viseu District<1K0.99×
11Madeira<1K0.98×
12Coimbra District<1K0.96×
13Leiria District<1K0.95×
14Aveiro District<1K0.94×
15Braga District<1K0.93×
16Faro District<1K0.93×
17Setúbal District<1K0.92×
18Porto District<1K0.84×
19Santarém District<1K0.84×
20Lisbon District<1K0.76×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Abbott Laboratories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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