Rascasse Audience Intelligence

Beefeater Gin Target Market in Portugal

A data profile of the people who buy, follow and care about Beefeater Gin in Portugal — modelled from more than twelve digital signal sources. Beefeater Gin has an estimated audience of 41,731 people in Portugal.

#16among Spirits in Portugal#1302among Brand in Portugal#833in Food & Beverages

The average Beefeater Gin fan in Portugal is 40.2 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Braga District.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Beefeater Gin profile in Portugal.

Audience size
42K
in Portugal
Gender
47.4%♀
52.6% male
Age
40.2
average years
Country rank
#14032
Brand in Portugal
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beefeater Gin

47.4% are female, 52.6% are male, average age 40.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Beefeater Gin audience in Portugal
MetricValue
Female47.4%
Male52.6%
Average age40.2
Estimated audience size41,731
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Beefeater Gin audience in Portugal
Age bracketShare%
16-198%
20-2926%
30-3929%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Beefeater Gin audience comes from Portugal.

Worldwide audience distribution share by country for Beefeater Gin
CountryShare
United States17.5%
Brazil14.0%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beefeater Gin audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Beefeater Gin customers by region in Portugal
#RegionReachAffinity×
01Bragança District<1K1.07×
02Porto District~10K1.06×
03Santarém District~2K1.06×
04Portalegre District<1K1.05×
05Braga District~4K1.04×
06Guarda District<1K1.04×
07Vila Real District<1K1.03×
08Beja District<1K1.02×
09Faro District~3K1.01×
10Évora District<1K1.00×
11Lisbon District~10K0.99×
12Viana do Castelo District~1K0.99×
13Castelo Branco District<1K0.99×
14Azores~1K0.98×
15Coimbra District~2K0.96×
16Viseu District~1K0.96×
17Madeira~1K0.96×
18Leiria District~2K0.95×
19Aveiro District~3K0.93×
20Setúbal District~4K0.91×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Beefeater Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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