Rascasse Audience Intelligence

Melon Audience in Portugal

A data profile of the people who buy, follow and care about Melon in Portugal — modelled from more than twelve digital signal sources. Melon has an estimated audience of 17,938 people in Portugal.

#34among Fruit in Portugal#9450among Topic in Portugal#1316in Food & Beverages

The average Melon fan in Portugal is 49.6 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Melon profile in Portugal.

Audience size
18K
in Portugal
Gender
42.8%♀
57.2% male
Age
49.6
average years
Country rank
#22519
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melon fans

42.8% are female, 57.2% are male, average age 49.6.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Melon audience in Portugal
MetricValue
Female42.8%
Male57.2%
Average age49.6
Estimated audience size17,938
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the Melon audience in Portugal
Age bracketShare%
16-190%
20-297%
30-3921%
40-4931%
50+41%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Melon audience comes from Portugal.

Worldwide audience distribution share by country for Melon
CountryShare
United States16.9%
Taiwan15.9%
Thailand11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melon audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Melon fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~7K1.34×
02Faro District~2K1.31×
03Madeira<1K1.18×
04Setúbal District~2K1.13×
05Porto District~4K1.11×
06Santarém District<1K1.11×
07Leiria District~1K1.04×
08Viana do Castelo District<1K1.02×
09Braga District~2K1.00×
10Coimbra District<1K0.99×
11Azores<1K0.98×
12Guarda District<1K0.98×
13Bragança District<1K0.98×
14Portalegre District<1K0.98×
15Évora District<1K0.97×
16Beja District<1K0.97×
17Viseu District<1K0.96×
18Castelo Branco District<1K0.96×
19Vila Real District<1K0.96×
20Aveiro District~1K0.92×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Portugal

See Melon audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Melon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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