A data profile of the people who buy, follow and care about Melon in United States — modelled from more than twelve digital signal sources. Melon has an estimated audience of 1,339,812 people in United States.
The average Melon fan in United States is 39.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Melon profile in United States.
65.5% are female, 34.5% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 39.9 |
| Estimated audience size | 1,339,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Melon audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.6% |
| Taiwan | 15.6% |
| Thailand | 11.4% |
Where the Melon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.51× | |
| 02 | Texas | ~200K | 1.45× | |
| 03 | Florida | ~100K | 1.43× | |
| 04 | Nevada | ~20K | 1.29× | |
| 05 | New Jersey | ~40K | 1.27× | |
| 06 | Hawaii | ~7K | 1.25× | |
| 07 | New York | ~90K | 1.24× | |
| 08 | Arizona | ~30K | 1.17× | |
| 09 | Washington | ~30K | 1.16× | |
| 10 | Georgia | ~50K | 1.14× | |
| 11 | Maryland | ~30K | 1.14× | |
| 12 | Illinois | ~50K | 1.13× | |
| 13 | Massachusetts | ~30K | 1.09× | |
| 14 | New Mexico | ~7K | 1.08× | |
| 15 | North Carolina | ~40K | 1.06× | |
| 16 | Oklahoma | ~20K | 1.05× | |
| 17 | Virginia | ~30K | 1.04× | |
| 18 | Connecticut | ~10K | 1.03× | |
| 19 | Utah | ~10K | 1.03× | |
| 20 | Alaska | ~3K | 1.03× | |
| 21 | Louisiana | ~20K | 1.01× | |
| 22 | Oregon | ~20K | 1.01× | |
| 23 | Kentucky | ~20K | 1.00× | |
| 24 | Arkansas | ~10K | 0.99× | |
| 25 | Rhode Island | ~4K | 0.99× | |
| 26 | Indiana | ~20K | 0.98× | |
| 27 | Kansas | ~10K | 0.98× | |
| 28 | Washington, District of Columbia | ~4K | 0.98× | |
| 29 | Pennsylvania | ~40K | 0.97× | |
| 30 | Nebraska | ~6K | 0.96× | |
| 31 | Delaware | ~4K | 0.95× | |
| 32 | Mississippi | ~10K | 0.93× | |
| 33 | Michigan | ~30K | 0.92× | |
| 34 | South Carolina | ~20K | 0.92× | |
| 35 | Tennessee | ~20K | 0.91× | |
| 36 | Wisconsin | ~20K | 0.90× | |
| 37 | Ohio | ~40K | 0.89× | |
| 38 | Minnesota | ~20K | 0.89× | |
| 39 | Alabama | ~20K | 0.89× | |
| 40 | Missouri | ~20K | 0.88× | |
| 41 | Colorado | ~20K | 0.88× | |
| 42 | Iowa | ~10K | 0.88× | |
| 43 | North Dakota | ~2K | 0.88× | |
| 44 | Idaho | ~6K | 0.85× | |
| 45 | West Virginia | ~5K | 0.85× | |
| 46 | South Dakota | ~3K | 0.82× | |
| 47 | New Hampshire | ~4K | 0.79× | |
| 48 | Maine | ~4K | 0.79× | |
| 49 | Vermont | ~2K | 0.78× | |
| 50 | Montana | ~3K | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Melon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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