Melon Audience in United States
Melon has an estimated audience of 1,339,812 people in United States. 65.5% are female, 34.5% are male, average age 39.9. Top regions: California, Texas, Florida.
The average Melon fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Melon audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Melon fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 39.9 |
| Estimated audience size | 1,339,812 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 233,283 | 1.58× |
| Texas | 172,649 | 1.5× |
| Florida | 137,776 | 1.52× |
| New York | 99,545 | 1.33× |
| Illinois | 50,919 | 1.14× |
| Georgia | 47,579 | 1.15× |
| New Jersey | 45,519 | 1.34× |
| Pennsylvania | 44,971 | 1× |
| North Carolina | 41,554 | 1.03× |
| Ohio | 37,297 | 0.9× |
| Virginia | 34,729 | 1.06× |
| Washington | 33,145 | 1.23× |
| Michigan | 32,941 | 0.94× |
| Arizona | 32,508 | 1.19× |
| Massachusetts | 29,325 | 1.11× |
| Maryland | 26,347 | 1.14× |
| Tennessee | 24,873 | 0.93× |
| Indiana | 23,676 | 0.97× |
| Colorado | 19,166 | 0.91× |
| Missouri | 18,957 | 0.88× |
| South Carolina | 18,577 | 0.92× |
| Louisiana | 17,102 | 0.99× |
| Wisconsin | 17,070 | 0.85× |
| Minnesota | 16,775 | 0.87× |
| Kentucky | 16,218 | 0.97× |
| Nevada | 16,146 | 1.25× |
| Alabama | 16,112 | 0.86× |
| Oregon | 15,722 | 1.02× |
| Oklahoma | 14,873 | 1× |
| Connecticut | 14,737 | 1.1× |
| Utah | 12,337 | 1.03× |
| Kansas | 10,469 | 0.99× |
| Arkansas | 10,346 | 0.94× |
| Mississippi | 9,652 | 0.87× |
| Iowa | 9,600 | 0.87× |
| Hawaii | 7,713 | 1.34× |
| New Mexico | 7,060 | 1.05× |
| Nebraska | 6,374 | 0.95× |
| Idaho | 5,606 | 0.83× |
| West Virginia | 4,499 | 0.72× |
| Rhode Island | 4,277 | 1× |
| Washington, District of Columbia | 4,200 | 1.04× |
| New Hampshire | 4,003 | 0.76× |
| Maine | 3,630 | 0.76× |
| Delaware | 3,318 | 0.9× |
| Alaska | 2,491 | 0.87× |
| Montana | 2,280 | 0.61× |
| South Dakota | 2,170 | 0.7× |
| North Dakota | 2,106 | 0.77× |
| Vermont | 1,623 | 0.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Taiwan | 15.6% |
| Thailand | 11.4% |
See Melon audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
How to read this data
Audience size is the estimated number of people in United States who actively search for Melon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.