Rascasse Audience Intelligence

Playstation 5 Target Market in United States

Playstation 5 has an estimated audience of 11,849,014 people in United States.

#3among Console in United States#307among Brand in United States#68in Games

The average Playstation 5 fan in United States is 30.9 years old, more male, and lives primarily in California.

By number of fans, Playstation 5 ranks #3 among the 13 objects in Console in United States — 5.6× the group median.

Its fans are 1.3 years older than the group average of 29.6.

Women make up 26.3% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 12 objects in Console, Playstation 5 fans stand out for their interest in Steam and Online games.

Interest is seasonal: September, November and December account for 39% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Super Mario Bros., Final Fantasy, Gaming computer, with strongest over-indexing on Super Mario Bros. (6.8× the country average).

Demographically, the Playstation 5 audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

The typical Playstation 5 fan in United States is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Super Mario Bros..

Category: Games · Type: Brand · Subtype: Console

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.8M
in United States
Gender
26.3%♀
73.7% male
Age
30.9
average years
Country rank
#2965
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Playstation 5

26.3% are female, 73.7% are male, average age 30.9.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Playstation 5 audience in United States
MetricValue
Female26.3%
Male73.7%
Average age30.9
Estimated audience size11,849,014
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Playstation 5 audience in United States
Age bracketShare%
16-2443%
25-3425%
35-4415%
45-5410%
55+7%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Playstation 5 audience comes from United States.

Worldwide audience distribution share by country for Playstation 5
CountryShare
United States19.0%
Japan13.4%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Playstation 5 customers by region in United States
#RegionReachAffinity×
01Louisiana~300K1.57×
02Mississippi~200K1.53×
03Georgia~500K1.34×
04Alabama~200K1.34×
05Utah~100K1.26×
06Kentucky~200K1.22×
07South Carolina~200K1.21×
08Ohio~500K1.19×
09Arkansas~100K1.18×
10Tennessee~300K1.17×
11Indiana~300K1.17×
12West Virginia~70K1.16×
13Texas~900K1.15×
14Maryland~300K1.15×
15North Carolina~400K1.12×
16Delaware~40K1.12×
17Missouri~200K1.10×
18Oklahoma~200K1.10×
19Pennsylvania~500K1.09×
20Michigan~400K1.09×
21Illinois~500K1.08×
22Florida~800K1.07×
23Virginia~300K1.04×
24New York~700K1.00×
25New Jersey~300K1.00×
26New Mexico~70K0.99×
27Connecticut~100K0.98×
28Kansas~100K0.98×
29Nevada~100K0.94×
30Rhode Island~40K0.94×
31Arizona~200K0.93×
32Iowa~100K0.93×
33Massachusetts~200K0.91×
34Nebraska~60K0.90×
35Wisconsin~200K0.87×
36Colorado~200K0.85×
37California~1M0.84×
38Idaho~50K0.83×
39Oregon~100K0.81×
40Maine~40K0.81×
41North Dakota~20K0.81×
42South Dakota~30K0.80×
43Minnesota~200K0.78×
44Montana~30K0.77×
45Washington~200K0.76×
46Washington, District of Columbia~20K0.75×
47New Hampshire~30K0.74×
48Vermont~20K0.74×
49Alaska~20K0.72×
50Hawaii~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Playstation 5, United States
0.50×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Playstation 5 audience vs. the country average
#·InterestCategoryAffinity×
01Super Mario Bros.Games6.80×
02Final FantasyGames6.34×
03Gaming computerTechnology & Electronics5.42×
04Massively multiplayer online gamesGames4.85×
05Mobile gameGames4.29×
06League of LegendsGames3.83×
07XboxGames3.80×
08PokémonGames3.79×
09Call of DutyGames3.56×
10Anime and manga fandomLiterature3.46×
11SteamGames3.40×
12Role-playing gamesGames2.99×
13Game consolesTechnology & Electronics2.92×
14GameStopGames2.90×
15TwitchGames2.72×
16SupermanMovies & TV2.05×
17Online gamesGames2.03×
18ComicsLiterature1.97×
19Android (operating system)Technology & Electronics1.63×
20FIFA World CupSports1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Playstation 5 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Playstation 5 audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
PatriotismCONSERVATISM1.39×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Playstation 5 audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
SustainabilityBALANCE0.69×
CreativityOPEN0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Playstation 5 over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/playstation-5-10001099” · Methodology