Rascasse Audience Intelligence

Skol Target Market in Portugal

A data profile of the people who buy, follow and care about Skol in Portugal — modelled from more than twelve digital signal sources. Skol has an estimated audience of 25,898 people in Portugal.

#14among Beer in Portugal#1746among Brand in Portugal#1106in Food & Beverages

The average Skol fan in Portugal is 42.6 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Skol profile in Portugal.

Audience size
26K
in Portugal
Gender
40.3%♀
59.7% male
Age
42.6
average years
Country rank
#18496
Brand in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skol

40.3% are female, 59.7% are male, average age 42.6.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Skol audience in Portugal
MetricValue
Female40.3%
Male59.7%
Average age42.6
Estimated audience size25,898
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Skol audience in Portugal
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Skol audience comes from Portugal.

Worldwide audience distribution share by country for Skol
CountryShare
Brazil58.5%
United States12.1%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skol audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Skol customers by region in Portugal
#RegionReachAffinity×
01Lisbon District~9K1.13×
02Setúbal District~3K1.06×
03Bragança District<1K1.05×
04Portalegre District<1K1.05×
05Faro District~2K1.03×
06Guarda District<1K1.03×
07Porto District~6K1.02×
08Santarém District~1K1.02×
09Beja District<1K1.02×
10Vila Real District<1K1.00×
11Évora District<1K1.00×
12Castelo Branco District<1K0.99×
13Aveiro District~2K0.98×
14Viseu District<1K0.98×
15Coimbra District~1K0.97×
16Azores<1K0.97×
17Viana do Castelo District<1K0.97×
18Leiria District~1K0.96×
19Madeira<1K0.95×
20Braga District~2K0.94×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Portugal

See Skol audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Skol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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