Popularity ranking · Portugal

The 70 most popular Fast Food Restaurants in Portugal

This curated ranking covers the 70 largest fast food restaurants in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Burger King, Pizza Hut and KFC lead the list with a combined estimated audience of 4.2M people. Across all 70 entries the average audience size is 82k, and the largest, Burger King, reaches around 2.2M people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each fast food restaurants, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

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How to read this list

Rank

Position in the Top 70, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Burger King 2.2M 37.3 54.3% Fast food restaurants
2 Pizza Hut 1.2M 39.5 55.4% Fast food restaurants
3 KFC 772k 37.6 52.9% Fast food restaurants
4 McDonald's 738k 39.7 60.8% Fast food restaurants
5 Subway 245k 39.2 54.4% Fast food restaurants
6 Taco Bell 233k 37.0 51.0% Fast food restaurants
7 Five Guys 91k 32.6 54.5% Fast food restaurants
8 PizzaExpress 52k 37.2 51.9% Fast food restaurants
9 L'Osteria 48k 38.4 68.2% Fast food restaurants
10 Hooters 29k 42.6 39.5% Fast food restaurants
11 Dunkin' Donuts 27k 34.0 66.9% Fast food restaurants
12 The Cheesecake Factory 19k 42.4 68.9% Fast food restaurants
13 Olive Garden 14k 41.0 61.1% Fast food restaurants
14 Shiso Burger 14k 36.2 59.2% Fast food restaurants
15 O'Tacos 10k 42.8 59.3% Fast food restaurants
16 Eataly 8.8k 37.8 50.5% Fast food restaurants
17 Jack in the Box 8.8k 30.3 51.4% Fast food restaurants
18 Harvey's 5.1k 41.2 51.7% Fast food restaurants
19 Selecta (vending company) 3.8k 49.8 65.4% Fast food restaurants
20 Denny's 3.6k 38.7 55.3% Fast food restaurants
21 TGI Friday’s 3.6k 38.1 61.6% Fast food restaurants
22 Goldies 3.2k 39.3 54.3% Fast food restaurants
23 Nordsee 2.9k 47.4 84.0% Fast food restaurants
24 Tim Hortons 2.5k 25.1 61.8% Fast food restaurants
25 Burgermeister 2.1k 37.7 55.7% Fast food restaurants

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular fast food restaurants compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each fast food restaurants by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fast food restaurants in Portugal?

Burger King currently leads with an estimated audience of 2.2M people in Portugal.

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