How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | DDetroit Red Wings | 435k | 4.1% | 43.6 | 41.3% | Ice hockey |
| 2 | WWilliam Nylander | 297k | 20.2% | 40.8 | 37.8% | Ice hockey |
| 3 | LLeo Carlsson | 228k | 37.7% | 42.0 | 39.9% | Ice hockey |
| 4 | RRasmus Dahlin | 201k | 26.9% | 40.9 | 36.5% | Ice hockey |
| 5 | FFilip Forsberg | 182k | 38.7% | 41.2 | 37.0% | Ice hockey |
| 6 | EElias Pettersson | 173k | 15.0% | 40.3 | 42.4% | Ice hockey |
| 7 | PPittsburgh Penguins | 135k | 1.2% | 41.8 | 24.5% | Ice hockey |
| 8 | TToronto Maple Leafs | 128k | 0.8% | 40.8 | 34.1% | Ice hockey |
| 9 | GGabriel Landeskog | 124k | 14.2% | 40.4 | 34.9% | Ice hockey |
| 10 | NNew York Rangers | 118k | 1.9% | 42.1 | 26.8% | Ice hockey |
| 11 | WWilliam Eklund | 107k | 21.8% | 41.3 | 38.9% | Ice hockey |
| 12 | VVancouver Canucks | 92k | 1.0% | 39.8 | 43.3% | Ice hockey |
| 13 | AAxel Sandin-Pellikka | 92k | 39.5% | 42.2 | 41.4% | Ice hockey |
| 14 | EEdmonton Oilers | 92k | 0.7% | 38.4 | 32.2% | Ice hockey |
| 15 | EElias Lindholm | 83k | 28.0% | 40.1 | 44.1% | Ice hockey |
| 16 | AAdrian Kempe | 81k | 19.5% | 40.2 | 38.5% | Ice hockey |
| 17 | TTampa Bay Lightning | 79k | 0.8% | 41.9 | 32.3% | Ice hockey |
| 18 | WWashington Capitals | 76k | 1.4% | 40.5 | 31.2% | Ice hockey |
| 19 | RRasmus Andersson | 72k | 13.1% | 40.8 | 41.5% | Ice hockey |
| 20 | EErik Gustafsson | 70k | 59.9% | 42.2 | 41.4% | Ice hockey |
| 21 | LLinus Ullmark | 68k | 11.5% | 41.2 | 40.4% | Ice hockey |
| 22 | WWinnipeg Jets | 67k | 1.0% | 39.6 | 26.1% | Ice hockey |
| 23 | SSan Jose Sharks | 67k | 1.1% | 41.7 | 36.3% | Ice hockey |
| 24 | CChicago Blackhawks | 67k | 0.9% | 40.4 | 26.6% | Ice hockey |
| 25 | NNew York Islanders | 66k | 1.5% | 40.8 | 33.1% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular nhl teams compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each nhl team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest nhl team in Sweden?
Detroit Red Wings currently leads with an estimated audience of 435k people in Sweden.