How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | IIce Hockey World Championships | 7.9M | 15.2% | 41.6 | 36.2% | Ice hockey |
| 2 | NNHL | 1.1M | 1.6% | 40.8 | 41.5% | Ice hockey |
| 3 | HHV71 | 644k | 90.5% | 44.0 | 34.9% | Ice hockey |
| 4 | LLeksands IF | 627k | 95.8% | 45.7 | 33.4% | Ice hockey |
| 5 | FFrölunda HC | 549k | 81.5% | 39.9 | 37.9% | Ice hockey |
| 6 | MMora IK | 526k | 93.5% | 51.9 | 23.5% | Ice hockey |
| 7 | LLuleå HF | 436k | 84.9% | 45.1 | 36.1% | Ice hockey |
| 8 | DDetroit Red Wings | 435k | 4.1% | 43.6 | 41.3% | Ice hockey |
| 9 | MModo Hockey | 396k | 76.2% | 46.3 | 34.5% | Ice hockey |
| 10 | SSkellefteå AIK | 392k | 91.8% | 46.8 | 42.1% | Ice hockey |
| 11 | SSwedish Hockey League | 387k | 49.1% | 44.1 | 31.6% | Ice hockey |
| 12 | BBrynäs IF | 344k | 90.8% | 45.7 | 32.6% | Ice hockey |
| 13 | SStanley Cup | 312k | 1.8% | 40.9 | 35.7% | Ice hockey |
| 14 | RRögle BK | 299k | 90.9% | 47.5 | 25.3% | Ice hockey |
| 15 | WWilliam Nylander | 297k | 20.2% | 40.8 | 37.8% | Ice hockey |
| 16 | FFärjestad BK | 292k | 91.7% | 41.7 | 37.1% | Ice hockey |
| 17 | PPeter Forsberg | 289k | 70.0% | 43.2 | 42.0% | Ice hockey |
| 18 | MMalmö Redhawks | 252k | 84.7% | 45.3 | 26.4% | Ice hockey |
| 19 | NNicklas Bäckström | 250k | 97.2% | — | — | Ice hockey |
| 20 | DDjurgårdens IF Hockey | 238k | 85.0% | 39.7 | 27.7% | Ice hockey |
| 21 | TTimrå IK | 230k | 89.6% | 48.9 | 28.9% | Ice hockey |
| 22 | LLeo Carlsson | 228k | 37.7% | 42.0 | 39.9% | Ice hockey |
| 23 | MMika Zibanejad | 221k | 34.3% | 41.5 | 34.2% | Ice hockey |
| 24 | HHenrik Lundqvist | 206k | 32.6% | 40.7 | 42.1% | Ice hockey |
| 25 | RRasmus Dahlin | 201k | 26.9% | 40.9 | 36.5% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular ice hockey compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each ice hockey by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest ice hockey in Sweden?
Ice Hockey World Championships currently leads with an estimated audience of 7.9M people in Sweden.