40 Most Popular Commercial Vehicles in Sweden 2026 — by Audience Size

How to read this list

Rank

Position in the Top 40, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	SScania	536k	15.5%	43.2	53.2%	Commercial vehicles
2	JJohn Deere	283k	1.0%	44.7	32.8%	Commercial vehicles
3	VVolvo Trucks	194k	3.0%	45.3	25.2%	Commercial vehicles
4	MMassey Ferguson	136k	1.0%	44.2	31.4%	Commercial vehicles
5	VVolvo Construction Equipment	117k	52.1%	43.7	19.3%	Commercial vehicles
6	FFendt	99k	1.8%	44.2	28.3%	Commercial vehicles
7	KKubota	98k	0.9%	43.5	28.6%	Commercial vehicles
8	VValtra	83k	2.7%	44.3	28.4%	Commercial vehicles
9	CClaas	81k	1.7%	44.4	29.7%	Commercial vehicles
10	IIveco	69k	0.9%	43.9	23.4%	Commercial vehicles
11	DDeutz-Fahr	54k	1.9%	44.3	27.8%	Commercial vehicles
12	MMAN Truck & Bus	47k	2.7%	43.7	24.5%	Commercial vehicles
13	VVolkswagen Commercial Vehicles	45k	1.1%	44.1	26.5%	Commercial vehicles
14	MMack Trucks	41k	1.1%	42.8	23.8%	Commercial vehicles
15	RRam Trucks	40k	0.4%	41.8	18.1%	Commercial vehicles
16	LLiebherr	38k	0.8%	47.3	31.6%	Commercial vehicles
17	AAGCO	32k	0.9%	42.8	26.8%	Commercial vehicles
18	TTraton	30k	11.1%	43.9	29.1%	Commercial vehicles
19	PPeterbilt	29k	0.6%	40.4	54.2%	Commercial vehicles
20	VVolvo FH	25k	0.2%	44.6	0.0%	Commercial vehicles
21	YYanmar	24k	1.0%	49.9	4.7%	Commercial vehicles
22	KKenworth	22k	0.5%	43.8	38.8%	Commercial vehicles
23	FFiat Professional	17k	1.6%	47.6	27.7%	Commercial vehicles
24	SScania Group	16k	20.1%	41.5	14.7%	Commercial vehicles
25	UUnimog	14k	1.0%	32.2	0.0%	Commercial vehicles

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular commercial vehicles compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Sweden?

Scania currently leads with an estimated audience of 536k people in Sweden.

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