How to read this list
Rank
Position in the Top 35, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRoyal Caribbean Cruises Ltd. | 117k | 0.4% | 46.2 | 55.1% | Cruises |
| 2 | MMSC Cruises | 114k | 0.5% | 47.2 | 54.8% | Cruises |
| 3 | NNorwegian Cruise Line | 58k | 0.4% | 47.0 | 55.6% | Cruises |
| 4 | PPrincess Cruises | 36k | 0.3% | 45.1 | 55.4% | Cruises |
| 5 | MMS Allure of the Seas | 16k | 1.9% | 46.3 | 70.2% | Cruises |
| 6 | TTUI Cruises | 14k | 0.3% | 48.6 | 54.8% | Cruises |
| 7 | AAzamara Club Cruises | 14k | 0.7% | 46.2 | 55.3% | Cruises |
| 8 | HHolland America Line | 12k | 0.4% | 45.9 | 49.8% | Cruises |
| 9 | AAIDA Cruises | 10k | 0.2% | 47.3 | 47.8% | Cruises |
| 10 | MMS Explorer of the Seas | 7.7k | 1.2% | 52.4 | 50.2% | Cruises |
| 11 | EExplora Journeys | 4k | 0.4% | 43.3 | 47.0% | Cruises |
| 12 | MMS Voyager of the Seas | 3.9k | 0.7% | 49.3 | 55.9% | Cruises |
| 13 | MMS Rhapsody of the Seas | 3.4k | 0.6% | 51.2 | 94.6% | Cruises |
| 14 | DDisney Magic | 3.3k | 0.3% | 35.1 | 49.9% | Cruises |
| 15 | MMS Freedom of the Seas | 3.3k | 0.7% | 47.9 | 100.0% | Cruises |
| 16 | NNorwegian Epic | 3.1k | 0.9% | 51.2 | 66.6% | Cruises |
| 17 | MMSC Armonia | 2.8k | 0.6% | 47.9 | 64.4% | Cruises |
| 18 | CCelebrity Equinox | 2.1k | 1.2% | 48.4 | 43.7% | Cruises |
| 19 | MMSC Opera | 1.8k | 0.4% | 28.1 | 61.2% | Cruises |
| 20 | NNorwegian Pearl | 1.8k | 0.8% | 48.6 | 85.5% | Cruises |
| 21 | CCarnival Cruise Line | 1.5k | 0.0% | 42.5 | 72.0% | Cruises |
| 22 | DDisney Dream | 1.3k | 0.4% | 45.5 | 78.4% | Cruises |
| 23 | MMS Adventure of the Seas | 1.3k | 0.3% | 35.2 | 68.0% | Cruises |
| 24 | NNorwegian Spirit | 1.2k | 0.6% | 52.8 | 75.7% | Cruises |
| 25 | MMS Radiance of the Seas | 1.2k | 0.3% | 54.9 | 74.2% | Cruises |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular cruises compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each cruises by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cruises in Sweden?
Royal Caribbean Cruises Ltd. currently leads with an estimated audience of 117k people in Sweden.