How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | TTibetan Mastiff | 139k | 8.9% | 49.7 | 100.0% | Dog breed |
| 27 | JJack Russell Terrier | 118k | 1.3% | 46.5 | 76.3% | Dog breed |
| 28 | LLagotto Romagnolo | 107k | 9.3% | 50.1 | 66.9% | Dog breed |
| 29 | EEnglish Mastiff | 104k | 0.9% | 49.5 | 72.4% | Dog breed |
| 30 | AAmerican Staffordshire Terrier | 80k | 0.8% | 45.0 | 70.5% | Dog breed |
| 31 | AAmerican Bulldog | 79k | 0.8% | 45.8 | 67.4% | Dog breed |
| 32 | SSaluki | 75k | 11.7% | 49.7 | 100.0% | Dog breed |
| 33 | BBull Terrier | 67k | 0.7% | 43.4 | 55.5% | Dog breed |
| 34 | AAiredale Terrier | 63k | 5.5% | 49.9 | 100.0% | Dog breed |
| 35 | CCairn Terrier | 62k | 6.4% | 44.9 | 81.7% | Dog breed |
| 36 | SShar Pei | 56k | 3.4% | 45.9 | 83.0% | Dog breed |
| 37 | BBoerboel | 52k | 4.9% | 42.8 | 49.3% | Dog breed |
| 38 | TTibetan Terrier | 46k | 10.1% | 51.3 | 81.6% | Dog breed |
| 39 | PPekingese | 46k | 2.9% | 49.3 | 100.0% | Dog breed |
| 40 | TTibetan Spaniel | 45k | 7.3% | 38.8 | 80.6% | Dog breed |
| 41 | CCurly Coated Retriever | 42k | 13.2% | 53.7 | 100.0% | Dog breed |
| 42 | NNorfolk Terrier | 39k | 10.1% | 50.1 | 91.3% | Dog breed |
| 43 | GGordon Setter | 38k | 4.9% | 50.1 | 100.0% | Dog breed |
| 44 | BBeauceron | 37k | 4.1% | 47.8 | 65.4% | Dog breed |
| 45 | DDogue de Bordeaux | 37k | 3.3% | 49.3 | 100.0% | Dog breed |
| 46 | OOlde English Bulldogge | 34k | 7.5% | 46.5 | 73.9% | Dog breed |
| 47 | PParson Russell Terrier | 32k | 5.2% | 50.6 | 100.0% | Dog breed |
| 48 | EEnglish Springer Spaniel | 29k | 0.9% | 46.3 | 72.9% | Dog breed |
| 49 | CChinese Crested Dog | 29k | 3.4% | 49.8 | 100.0% | Dog breed |
| 50 | BBasset Hound | 28k | 0.9% | 51.5 | 80.9% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in Sweden?
Siberian Husky currently leads with an estimated audience of 1M people in Sweden.