How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | PPembroke Welsh Corgi | 28k | 0.7% | 44.8 | 68.8% | Dog breed |
| 52 | SShiba Inu | 28k | 0.3% | 40.1 | 58.5% | Dog breed |
| 53 | MMiniature Australian Shepherd | 27k | 2.5% | 46.5 | 75.2% | Dog breed |
| 54 | CCavalier King Charles Spaniel | 27k | 0.6% | 47.8 | 73.7% | Dog breed |
| 55 | CCardigan Welsh Corgi | 27k | 1.1% | 44.9 | 68.8% | Dog breed |
| 56 | CClumber Spaniel | 26k | 4.6% | 45.4 | 85.1% | Dog breed |
| 57 | AAffenpinscher | 24k | 3.9% | 44.4 | 80.9% | Dog breed |
| 58 | AAustralian Kelpie | 24k | 3.7% | 45.4 | 67.5% | Dog breed |
| 59 | BBracco Italiano | 23k | 9.5% | 54.1 | 94.6% | Dog breed |
| 60 | IIrish Setter | 22k | 1.4% | 52.6 | 100.0% | Dog breed |
| 61 | KKing Charles Spaniel | 22k | 0.6% | 42.1 | 68.3% | Dog breed |
| 62 | CCaucasian Shepherd Dog | 20k | 1.9% | 29.0 | 0.0% | Dog breed |
| 63 | SShetland Sheepdog | 20k | 1.0% | 43.1 | 79.8% | Dog breed |
| 64 | VVizsla | 20k | 0.7% | 49.0 | 75.2% | Dog breed |
| 65 | CCesar | 19k | 0.8% | 46.4 | 65.1% | Dog breed |
| 66 | GGerman Shorthaired Pointer | 19k | 0.8% | 43.3 | 58.9% | Dog breed |
| 67 | WWeimaraner | 19k | 0.6% | 48.7 | 74.5% | Dog breed |
| 68 | IIrish Wolfhound | 19k | 1.4% | 36.6 | 89.8% | Dog breed |
| 69 | SScottish Terrier | 18k | 1.3% | 49.4 | 82.0% | Dog breed |
| 70 | MMiniature Dachshund | 17k | 4.7% | 37.2 | 72.6% | Dog breed |
| 71 | LLöwchen | 17k | 8.3% | 51.2 | 78.7% | Dog breed |
| 72 | AAustralian Cattle Dog | 17k | 0.6% | 39.8 | 77.9% | Dog breed |
| 73 | WWest Highland White Terrier | 16k | 0.7% | 41.9 | 61.1% | Dog breed |
| 74 | AAmerican Cocker Spaniel | 15k | 0.8% | 46.7 | 100.0% | Dog breed |
| 75 | KKangal dog | 13k | 0.8% | 40.8 | 7.9% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in Sweden?
Siberian Husky currently leads with an estimated audience of 1M people in Sweden.