Popularity ranking · Sweden

The 100 most popular Equestrians in Sweden

This curated ranking covers the 100 largest equestrians in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 338 equestrians tracked in Sweden, the 100 ranked here account for the largest measured audience reach. Henrik von Eckermann, Stockholm Horse Show and Malin Baryard-Johnsson lead the list with a combined estimated audience of 1.5M people. Across all 100 entries the average audience size is 34k, and the largest, Henrik von Eckermann, reaches around 643k people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each equestrian, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Thibeau Spits 3.1k 46.1 65.8% Equestrian
77 Edouard Schmitz 3.1k 46.1 65.8% Equestrian
78 Carl Hester 3k 41.9 87.9% Equestrian
79 Aaron Vale 3k 46.1 65.8% Equestrian
80 Roger-Yves Bost 2.9k 43.6 71.5% Equestrian
81 Jumping Amsterdam 2.9k 45.0 72.1% Equestrian
82 Eddie Macken 2.8k 43.6 71.5% Equestrian
83 Maikel van der Vleuten 2.8k 43.6 71.5% Equestrian
84 Édouard de Rothschild 2.7k 46.1 65.8% Equestrian
85 Anna Kellnerová 2.6k 43.6 71.5% Equestrian
86 Jessica von Bredow-Werndl 2.5k 44.1 59.1% Equestrian
87 Nina Mallevaey 2.4k 46.1 65.8% Equestrian
88 Pieter Devos 2.3k 43.6 71.5% Equestrian
89 Nils Adlercreutz 2.3k 43.6 71.5% Equestrian
90 George H. Morris 2.3k 46.1 65.8% Equestrian
91 Jur Vrieling 2.2k 43.6 71.5% Equestrian
92 Matilde Borromeo 2.2k 46.1 65.8% Equestrian
93 Niels Bruynseels 2.2k 46.1 65.8% Equestrian
94 Michael R. Matz 2.1k 43.6 71.5% Equestrian
95 Victor Bettendorf 2k 46.1 65.8% Equestrian
96 Reed Kessler 2k 43.6 71.5% Equestrian
97 Charles Lewenhaupt 2k 43.6 71.5% Equestrian
98 Jeroen Dubbeldam 2k 43.6 71.5% Equestrian
99 Antoine Ermann 1.9k 46.1 65.8% Equestrian
100 CHIO Rotterdam 1.9k 45.0 72.1% Equestrian

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular equestrians compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each equestrian by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest equestrian in Sweden?

Henrik von Eckermann currently leads with an estimated audience of 643k people in Sweden.

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