How to read this list
Rank
Position in the Top 17, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | WWho, What, Wear | 25k | 0.5% | 33.6 | 70.0% | Fashion blog |
| 2 | BBurda Style | 15k | 1.2% | 43.1 | 73.6% | Fashion blog |
| 3 | JJezebel | 14k | 2.5% | 42.0 | 80.0% | Fashion blog |
| 4 | HHYPEBEAST | 8.4k | 0.2% | 30.4 | 43.4% | Fashion blog |
| 5 | HHighsnobiety | 3.4k | 0.2% | 31.2 | 51.5% | Fashion blog |
| 6 | LLookbook.nu | 2.4k | 1.9% | 38.3 | 59.3% | Fashion blog |
| 7 | TThe Sartorialist | 1.9k | 0.2% | 33.8 | 68.0% | Fashion blog |
| 8 | RRefinery29 | 1.6k | 0.2% | 33.2 | 71.0% | Fashion blog |
| 9 | PPolyvore | 1.3k | 1.2% | 33.2 | 84.7% | Fashion blog |
| 10 | SStyle Scrapbook | 476 | 1.2% | 47.1 | 87.6% | Fashion blog |
| 11 | TThe Blonde Salad | 417 | 0.0% | 43.6 | 66.7% | Fashion blog |
| 12 | CCool Material | 196 | 0.2% | 35.0 | 62.7% | Fashion blog |
| 13 | SSong of Style | 112 | 0.0% | 22.4 | 100.0% | Fashion blog |
| 14 | HHelloGiggles | 99 | 0.2% | 27.8 | 100.0% | Fashion blog |
| 15 | TThe Man Repeller | 48 | 0.0% | 21.5 | 45.8% | Fashion blog |
| 16 | WWUNDERWEIB | 38 | 0.1% | 52.2 | 67.4% | Fashion blog |
| 17 | Sstylefruits Wohnen | 0 | 0.0% | 35.1 | 68.9% | Fashion blog |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion blogs compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in Sweden?
Who, What, Wear currently leads with an estimated audience of 25k people in Sweden.