50 Most Popular Mainstream Fashions in Sweden 2026 — by Audience Size

How to read this list

Rank

Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	GGina Tricot	4.3M	31.6%	43.3	77.0%	Mainstream fashion
2	VVF Corporation	229k	7.9%	36.2	41.7%	Mainstream fashion
3	MMax Mara	183k	0.7%	38.3	70.5%	Mainstream fashion
4	BBanana Republic	146k	0.4%	36.8	80.0%	Mainstream fashion
5	PPull & Bear	141k	1.5%	40.0	70.9%	Mainstream fashion
6	RRiver Island	118k	0.7%	36.1	71.8%	Mainstream fashion
7	AAmerican Eagle Outfitters	117k	0.5%	38.8	73.6%	Mainstream fashion
8	JJACK & JONES	114k	2.5%	44.0	51.4%	Mainstream fashion
9	SSuperdry.	107k	0.8%	37.0	80.1%	Mainstream fashion
10	MMarco Polo	95k	0.9%	40.3	58.9%	Mainstream fashion
11	AAbercrombie & Fitch	90k	0.5%	39.4	73.7%	Mainstream fashion
12	NNew Look	88k	0.6%	36.8	71.6%	Mainstream fashion
13	PPepe Jeans	79k	0.6%	36.4	59.9%	Mainstream fashion
14	DDesigual	75k	0.6%	50.1	95.4%	Mainstream fashion
15	QQuiksilver	71k	1.0%	35.1	51.2%	Mainstream fashion
16	MMarni (clothing)	57k	0.7%	40.4	68.7%	Mainstream fashion
17	CCheap Monday	54k	13.4%	26.5	75.9%	Mainstream fashion
18	GGuess (clothing)	44k	0.3%	41.7	77.7%	Mainstream fashion
19	EEsprit	35k	1.4%	44.0	100.0%	Mainstream fashion
20	RReplay	32k	1.5%	37.6	60.8%	Mainstream fashion
21	SScotch and Soda (clothing)	32k	0.8%	29.4	66.0%	Mainstream fashion
22	MMiss Selfridge	31k	20.2%	33.7	58.7%	Mainstream fashion
23	BBoden (clothing)	27k	1.8%	40.1	69.6%	Mainstream fashion
24	LLevi Strauss	26k	0.8%	36.3	63.1%	Mainstream fashion
25	TTom Tailor	25k	0.4%	41.7	72.9%	Mainstream fashion

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Sweden?

Gina Tricot currently leads with an estimated audience of 4.3M people in Sweden.

Other top lists in Sweden

Fashion Blogs Luxury Fashions Eyewears Bags and Accessories Jewelry Plus Size Clothing Children's Fashions Watches Fashion Weeks Lingeries