50 Most Popular Mainstream Fashions in Sweden 2026 — by Audience Size

How to read this list

Rank

Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
26	MMavi Jeans	23k	0.7%	39.7	58.8%	Mainstream fashion
27	HHollister Co.	22k	0.2%	31.7	64.8%	Mainstream fashion
28	SStreet One	14k	0.2%	41.4	70.2%	Mainstream fashion
29	AArmedangels	14k	0.7%	40.3	70.7%	Mainstream fashion
30	UUNITED COLORS OF BENETTON	14k	0.2%	35.3	61.2%	Mainstream fashion
31	JJOOP!	13k	0.5%	45.5	39.5%	Mainstream fashion
32	BBench (British clothing brand)	12k	0.3%	35.1	87.4%	Mainstream fashion
33	BBen Sherman	12k	1.0%	42.2	70.8%	Mainstream fashion
34	MMexx	9.2k	1.2%	55.6	70.7%	Mainstream fashion
35	PPierre Cardin	7.7k	0.1%	32.1	46.6%	Mainstream fashion
36	Bbogner	5.8k	0.5%	38.4	57.5%	Mainstream fashion
37	BBONITA	5.7k	0.2%	37.2	69.7%	Mainstream fashion
38	LLIEBESKIND BERLIN	3.9k	0.7%	39.8	100.0%	Mainstream fashion
39	EEterna	3.5k	0.5%	29.5	35.0%	Mainstream fashion
40	EEtnies	3k	0.3%	24.3	63.6%	Mainstream fashion
41	LLucky Brand	3k	0.2%	42.9	80.0%	Mainstream fashion
42	GGiesswein	2.1k	0.1%	40.9	63.7%	Mainstream fashion
43	HHudson Jeans	1.7k	0.8%	37.2	65.9%	Mainstream fashion
44	TTrigema	1.4k	0.1%	41.1	62.9%	Mainstream fashion
45	CCINCH JEANS	546	0.2%	33.2	50.7%	Mainstream fashion
46	JJoe’s Jeans	429	0.2%	33.9	72.8%	Mainstream fashion
47	TTally Weijl	117	0.0%	36.1	72.6%	Mainstream fashion
48	Mmister*lady	107	0.0%	28.4	92.7%	Mainstream fashion
49	SS.Oliver	96	0.0%	43.9	74.9%	Mainstream fashion
50	NNAF NAF Paris	13	0.2%	42.5	80.0%	Mainstream fashion

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Frequently asked questions

How is this list of the most popular mainstream fashions compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Sweden?

Gina Tricot currently leads with an estimated audience of 4.3M people in Sweden.

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