A data profile of the people who buy, follow and care about Banana Republic in Sweden — modelled from more than twelve digital signal sources. Banana Republic has an estimated audience of 146,214 people in Sweden.
Banana Republic has an estimated audience of 146,214 people in Sweden. 80.0% are female, 20.0% are male, average age 36.8. Top brand affinities: Blocket, Lidl, Hemnet, Price, Handmade Crafts.
Top brand affinities include Blocket, Lidl, Hemnet, with strongest over-indexing on Blocket (1.67× the country average).
Demographically, the Banana Republic audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Banana Republic fan in Sweden is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Blocket.
The key figures that characterise the Banana Republic profile in Sweden.
80.0% are female, 20.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 36.8 |
| Estimated audience size | 146,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Banana Republic audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 63.5% |
| Canada | 6.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Banana Republic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 3.97× | ||
| 02 | Diaper bag | Kids & Family | 3.96× | ||
| 03 | Washing machine | Home & Garden | 3.92× | ||
| 04 | Garage sale | Fashion & Accessoires | 3.73× | ||
| 05 | Bonsai | Home & Garden | 3.55× | ||
| 06 | Handmade Crafts | Kids & Family | 3.48× | ||
| 07 | Patio | Home & Garden | 3.12× | ||
| 08 | Home decorating ideas | Home & Garden | 3.00× | ||
| 09 | Nostalgia | Home & Garden | 2.81× | ||
| 10 | Handmade | Home & Garden | 2.69× | ||
| 11 | Dog lovers | Pets & Animals | 2.57× | ||
| 12 | Price | Shopping | 2.55× | ||
| 13 | Cat food | Pets & Animals | 2.51× | ||
| 14 | Retro style | Fashion & Accessoires | 2.42× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.89× | ||
| 16 | Lidl | Shopping | 1.82× | ||
| 17 | Blocket | Shopping | 1.67× | ||
| 18 | Boozt | Shopping | 1.58× | ||
| 19 | Sellpy | Fashion & Accessoires | 1.58× | ||
| 20 | Hemnet | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.91× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Community Orientation | OPEN | 0.76× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Banana Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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