How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | KKalle Rovanperä | 53k | 3.1% | 42.0 | 20.4% | Motorsport |
| 27 | TToto Wolff | 52k | 0.7% | 40.5 | 21.3% | Motorsport |
| 28 | VValtteri Bottas | 51k | 1.0% | 37.3 | 30.2% | Motorsport |
| 29 | CCarlos Sainz | 51k | 0.7% | 37.1 | 30.7% | Motorsport |
| 30 | MMcLaren F1 | 47k | 0.9% | 41.2 | 20.2% | Motorsport |
| 31 | CCadillac F1 | 45k | 1.0% | 42.3 | 27.6% | Motorsport |
| 32 | YYuki Tsunoda | 44k | 1.0% | 40.9 | 28.3% | Motorsport |
| 33 | IIndyCar Series | 44k | 4.8% | — | — | Motorsport |
| 34 | JJames Hunt | 43k | 1.4% | 36.5 | 0.0% | Motorsport |
| 35 | SSpeedway Grand Prix | 43k | 1.5% | 36.0 | 80.6% | Motorsport |
| 36 | AAyrton Senna | 42k | 0.4% | 34.4 | 28.9% | Motorsport |
| 37 | NNico Hülkenberg | 39k | 0.6% | 37.1 | 38.5% | Motorsport |
| 38 | IIsack Hadjar | 36k | 0.6% | 37.1 | 35.6% | Motorsport |
| 39 | LLee Priest | 35k | 2.8% | 39.1 | 38.8% | Motorsport |
| 40 | JJack Doohan | 33k | 0.9% | 44.0 | 9.7% | Motorsport |
| 41 | DDaniel Ricciardo | 33k | 0.6% | 37.0 | 28.0% | Motorsport |
| 42 | SSwedish Classic Circuit | 32k | 75.4% | 46.1 | 44.4% | Motorsport |
| 43 | TTurismo Carretera | 32k | 2.2% | 44.2 | 31.6% | Motorsport |
| 44 | KKimi Räikkönen | 31k | 2.2% | 39.9 | 37.1% | Motorsport |
| 45 | LLiam Lawson | 31k | 0.6% | 39.1 | 27.7% | Motorsport |
| 46 | OOliver Bearman | 30k | 0.9% | 38.8 | 36.3% | Motorsport |
| 47 | MMick Schumacher | 30k | 0.5% | 39.7 | 30.8% | Motorsport |
| 48 | SSebastian Vettel | 30k | 0.8% | 37.6 | 31.0% | Motorsport |
| 49 | IIsle of Man TT | 29k | 1.0% | 50.6 | 0.0% | Motorsport |
| 50 | KKen Block | 28k | 1.1% | 39.6 | 18.9% | Motorsport |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular motorsports compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each motorsport by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest motorsport in Sweden?
Formula One currently leads with an estimated audience of 772k people in Sweden.