A data profile of the people who buy, follow and care about About Time (book) in United States — modelled from more than twelve digital signal sources. About Time (book) has an estimated audience of 2,434,208 people in United States.
The average About Time (book) fan in United States is 43.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
The key figures that characterise the About Time (book) profile in United States.
53.6% are female, 46.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.1 |
| Estimated audience size | 2,434,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide About Time (book) audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.9% |
| India | 12.7% |
| United Kingdom | 9.6% |
Where the About Time (book) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~50K | 2.40× | |
| 02 | California | ~500K | 1.89× | |
| 03 | Washington | ~60K | 1.28× | |
| 04 | Washington, District of Columbia | ~9K | 1.28× | |
| 05 | Colorado | ~50K | 1.26× | |
| 06 | Idaho | ~20K | 1.26× | |
| 07 | Massachusetts | ~60K | 1.25× | |
| 08 | Oregon | ~30K | 1.24× | |
| 09 | Vermont | ~5K | 1.13× | |
| 10 | New York | ~100K | 1.08× | |
| 11 | Arizona | ~50K | 1.08× | |
| 12 | Montana | ~7K | 1.08× | |
| 13 | Illinois | ~90K | 1.06× | |
| 14 | Minnesota | ~40K | 1.03× | |
| 15 | Alaska | ~5K | 1.02× | |
| 16 | Hawaii | ~10K | 1.01× | |
| 17 | Maine | ~9K | 1.01× | |
| 18 | Texas | ~200K | 1.00× | |
| 19 | New Hampshire | ~10K | 1.00× | |
| 20 | Rhode Island | ~8K | 1.00× | |
| 21 | Virginia | ~60K | 0.99× | |
| 22 | Connecticut | ~20K | 0.97× | |
| 23 | Tennessee | ~50K | 0.95× | |
| 24 | Kansas | ~20K | 0.95× | |
| 25 | Michigan | ~60K | 0.94× | |
| 26 | Nebraska | ~10K | 0.94× | |
| 27 | New Jersey | ~60K | 0.93× | |
| 28 | Indiana | ~40K | 0.93× | |
| 29 | Missouri | ~40K | 0.93× | |
| 30 | Wisconsin | ~30K | 0.93× | |
| 31 | North Carolina | ~70K | 0.91× | |
| 32 | Pennsylvania | ~70K | 0.90× | |
| 33 | Oklahoma | ~20K | 0.90× | |
| 34 | Georgia | ~70K | 0.89× | |
| 35 | Arkansas | ~20K | 0.89× | |
| 36 | Iowa | ~20K | 0.89× | |
| 37 | Ohio | ~70K | 0.87× | |
| 38 | Florida | ~100K | 0.86× | |
| 39 | Maryland | ~40K | 0.86× | |
| 40 | Kentucky | ~30K | 0.85× | |
| 41 | North Dakota | ~4K | 0.85× | |
| 42 | New Mexico | ~10K | 0.83× | |
| 43 | South Carolina | ~30K | 0.82× | |
| 44 | Nevada | ~20K | 0.80× | |
| 45 | South Dakota | ~5K | 0.80× | |
| 46 | Alabama | ~30K | 0.79× | |
| 47 | Delaware | ~5K | 0.75× | |
| 48 | Louisiana | ~20K | 0.74× | |
| 49 | Mississippi | ~10K | 0.69× | |
| 50 | West Virginia | ~8K | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for About Time (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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