IM Audience in United States

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IM has an estimated audience of 2,373,384 people in United States. 100.0% are female, 0.0% are male, average age 26.5. Top regions: California, Texas, New York.

The average IM fan in United States is 26.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of IM fans

Demographic split for IM audience in United States
MetricValue
Female100.0%
Male0.0%
Average age26.5
Estimated audience size2,373,384

Top regions in United States

Top regions ranked by reach for IM in United States
RegionReachAffinity
California369,4411.42×
Texas230,7681.13×
New York191,1861.44×
Florida179,6701.12×
Georgia90,6111.24×
Pennsylvania89,9581.13×
Illinois87,4741.11×
North Carolina78,9961.11×
New Jersey73,8131.22×
Ohio70,1230.96×
Virginia66,5661.15×
Michigan63,4571.02×
Massachusetts57,3431.23×
Washington54,9841.15×
Arizona48,7201.01×
Tennessee47,8731.01×
Maryland47,1331.16×
Indiana43,6461.01×
Colorado40,5061.08×
Missouri35,2570.92×
Louisiana34,7121.13×
South Carolina33,5030.94×
Alabama32,5920.98×
Minnesota29,8200.88×
Nevada28,9971.26×
Wisconsin28,2620.79×
Oregon27,6841.02×
Kentucky27,5390.93×
Connecticut26,6451.12×
Oklahoma23,3440.89×
Utah22,2031.04×
Mississippi20,1051.03×
Arkansas16,9460.87×
Kansas15,7960.84×
Iowa15,7380.8×
Hawaii11,3551.11×
New Mexico11,0400.93×
Washington, District of Columbia10,0181.4×
Nebraska9,5270.8×
Idaho9,2570.78×
West Virginia8,8720.8×
New Hampshire7,9170.85×
Maine7,6070.89×
Rhode Island7,2920.97×
Delaware5,9560.91×
Montana4,9490.75×
Alaska3,9940.79×
South Dakota3,7900.69×
North Dakota3,6390.75×
Vermont3,4890.84×

Worldwide distribution

Worldwide audience distribution share by country for IM
CountryShare
United States45.8%
Germany17.6%
Japan6.6%

See IM audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for IM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.