Rascasse Audience Intelligence

Interscope Records Target Market in United States

Interscope Records has an estimated audience of 667K people in United States.

#26among Record label in United States
#3398among brands in United States#3897in Music & Radio

The average Interscope Records fan in United States is 38.4 years old, balanced, and lives primarily in California.

By number of fans, Interscope Records ranks #26 among the 727 objects in Record label in United States — 2.0× the group median.

Compared with the other 726 objects in Record label, Interscope Records fans stand out for their interest in Josh Gad, Evan Rachel Wood and 12 Monkeys.

Most fans live in California, Texas, New York.

Top affinities include Josh Gad, Evan Rachel Wood, 12 Monkeys, with strongest over-indexing on Josh Gad (85.01× the country average).

Demographically, the Interscope Records audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

The typical Interscope Records fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Josh Gad.

Category: Music & Radio · Type: Brand · Subtype: Record label

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
667K
in United States
Gender
49.3%♀
50.7% male
Age
38.4
average years
Country rank
#30789
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Interscope Records

49.3% are female, 50.7% are male, average age 38.4.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Interscope Records audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.4
Estimated audience size667K
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Interscope Records audience in United States
Age bracketShare%
16-2419%
25-3423%
35-4423%
45-5423%
55+12%
Fig. 04

Worldwide distribution

62.3%

of the worldwide Interscope Records audience comes from United States.

Worldwide audience distribution share by country for Interscope Records
CountryShare
United States62.3%
United Kingdom6.4%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Interscope Records customers by region in United States
#RegionReachAffinity×
01California~100K1.85×
02Georgia~30K1.42×
03Tennessee~20K1.30×
04Nevada~8K1.26×
05New York~50K1.20×
06Illinois~30K1.20×
07Maryland~10K1.20×
08Arizona~20K1.16×
09Texas~50K1.14×
10North Carolina~30K1.14×
11Louisiana~10K1.14×
12Mississippi~7K1.13×
13Alabama~10K1.12×
14Florida~50K1.10×
15Washington, District of Columbia~1K1.09×
16South Carolina~10K1.07×
17New Jersey~20K1.06×
18Indiana~10K1.06×
19Arkansas~6K1.06×
20Oregon~9K1.05×
21Connecticut~7K1.04×
22New Mexico~4K1.04×
23Michigan~20K1.03×
24Washington~20K1.03×
25Delaware~2K1.02×
26Virginia~20K1.01×
27Massachusetts~10K1.01×
28Missouri~10K1.01×
29Ohio~20K0.99×
30Oklahoma~8K0.98×
31Colorado~10K0.96×
32Rhode Island~2K0.96×
33Pennsylvania~20K0.95×
34Kansas~6K0.95×
35Minnesota~10K0.94×
36Wisconsin~10K0.93×
37Kentucky~8K0.93×
38North Dakota~1K0.93×
39Nebraska~4K0.90×
40Utah~6K0.89×
41South Dakota~2K0.88×
42West Virginia~3K0.87×
43Vermont~1K0.87×
44New Hampshire~2K0.85×
45Alaska~1K0.85×
46Idaho~3K0.83×
47Hawaii~2K0.82×
48Maine~2K0.82×
49Iowa~5K0.81×
50Montana~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Interscope Records, United States
0.81×1.00×1.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Interscope Records audience vs. the country average
#·InterestCategoryAffinity×
01Josh GadMovies & TV85.01×
02Evan Rachel WoodMovies & TV78.60×
0312 MonkeysMovies & TV65.44×
04FreshiiFood & Beverages57.16×
05Jon FavreauMovies & TV38.50×
06Kingsman: The Secret ServiceMovies & TV35.85×
07Zachary QuintoMovies & TV30.88×
08Donnie WahlbergMovies & TV28.13×
09Julia Louis-DreyfusMovies & TV27.02×
10Guillermo del ToroMovies & TV26.29×
11Agents of S.H.I.E.L.D.Movies & TV23.07×
12Taron EgertonMovies & TV21.61×
13The Lego MovieMovies & TV21.15×
14TVLineNews20.64×
15Erin AndrewsSports20.00×
16Josh DuhamelFashion & Accessoires18.31×
17It's Always Sunny in PhiladelphiaMovies & TV17.56×
18Kumail NanjianiMovies & TV17.02×
19Philadelphia 76ersSports14.24×
20Chumba CasinoTravel & Leisure8.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Interscope Records audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Interscope Records audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Urban LifestyleOPEN1.28×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Interscope Records audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Interscope Records over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/interscope-records-15575” · Methodology