Rascasse Audience Intelligence

Interscope Records Target Market in United States

A data profile of the people who buy, follow and care about Interscope Records in United States — modelled from more than twelve digital signal sources. Interscope Records has an estimated audience of 667,171 people in United States.

#26among Record label in United States#3168among Brand in United States#4191in Music & Radio

The average Interscope Records fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Gad, Evan Rachel Wood, Jon Favreau, with strongest over-indexing on Josh Gad (85.01× the country average).

Demographically, the Interscope Records audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Interscope Records fan in United States is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Josh Gad.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interscope Records profile in United States.

Audience size
667K
in United States
Gender
49.3%♀
50.7% male
Age
37.8
average years
Country rank
#30760
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Interscope Records

49.3% are female, 50.7% are male, average age 37.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Interscope Records audience in United States
MetricValue
Female49.3%
Male50.7%
Average age37.8
Estimated audience size667,171
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Interscope Records audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3923%
40-4923%
50+12%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Interscope Records audience comes from United States.

Worldwide audience distribution share by country for Interscope Records
CountryShare
United States62.4%
United Kingdom6.4%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interscope Records audience in United States is strongest.

Fig. 05

Top regions by affinity

Interscope Records customers by region in United States
#RegionReachAffinity×
01California~100K1.85×
02Georgia~30K1.42×
03Tennessee~20K1.30×
04Nevada~8K1.26×
05New York~50K1.20×
06Illinois~30K1.20×
07Maryland~10K1.20×
08Arizona~20K1.16×
09Texas~70K1.14×
10North Carolina~20K1.14×
11Louisiana~10K1.14×
12Mississippi~6K1.13×
13Alabama~10K1.12×
14Florida~50K1.10×
15Washington, District of Columbia~2K1.09×
16South Carolina~10K1.07×
17New Jersey~20K1.06×
18Indiana~10K1.06×
19Arkansas~6K1.06×
20Oregon~8K1.05×
21Connecticut~7K1.04×
22New Mexico~3K1.04×
23Michigan~20K1.03×
24Washington~10K1.03×
25Delaware~2K1.02×
26Virginia~20K1.01×
27Massachusetts~10K1.01×
28Missouri~10K1.01×
29Ohio~20K0.99×
30Oklahoma~7K0.98×
31Colorado~10K0.96×
32Rhode Island~2K0.96×
33Pennsylvania~20K0.95×
34Kansas~5K0.95×
35Minnesota~9K0.94×
36Wisconsin~9K0.93×
37Kentucky~8K0.93×
38North Dakota~1K0.93×
39Nebraska~3K0.90×
40Utah~5K0.89×
41South Dakota~1K0.88×
42West Virginia~3K0.87×
43Vermont~1K0.87×
44New Hampshire~2K0.85×
45Alaska~1K0.85×
46Idaho~3K0.83×
47Hawaii~2K0.82×
48Maine~2K0.82×
49Iowa~4K0.81×
50Montana~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Interscope Records, United States
0.81×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interscope Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interscope Records audience
#·InterestCategoryAffinity×
01Josh GadMovies & TV85.01×
02Evan Rachel WoodMovies & TV78.60×
0312 MonkeysMovies & TV65.44×
04FreshiiFood & Beverages57.16×
05Jon FavreauMovies & TV38.50×
06Kingsman: The Secret ServiceMovies & TV35.85×
07Zachary QuintoMovies & TV30.88×
08Donnie WahlbergMovies & TV28.13×
09Julia Louis-DreyfusMovies & TV27.02×
10Guillermo del ToroMovies & TV26.29×
11Agents of S.H.I.E.L.D.Movies & TV23.07×
12Taron EgertonMovies & TV21.61×
13The Lego MovieMovies & TV21.15×
14TVLineNews20.64×
15Erin AndrewsSports20.00×
16Josh DuhamelFashion & Accessoires18.31×
17It's Always Sunny in PhiladelphiaMovies & TV17.56×
18Kumail NanjianiMovies & TV17.02×
19Philadelphia 76ersSports14.24×
20Chumba CasinoTravel & Leisure8.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interscope Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interscope Records audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.89×
Urban LifestyleOPEN1.28×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interscope Records audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Interscope Records's target market in United States?

Interscope Records's target market in United States covers an estimated 667,171 people, concentrated in California and Texas.

02

What is the gender split and age of Interscope Records customers?

49.3% of the Interscope Records audience are female, 50.7% are male, with an average age of 37.8 years.

03

Which brands do Interscope Records fans like most?

Interscope Records fans show strongest brand affinity for Josh Gad (85.01×), Evan Rachel Wood (78.6×), and Jon Favreau (38.5×) over the country average.

04

Where do Interscope Records fans live in United States?

Interscope Records fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Interscope Records fans also like?

Beyond Interscope Records itself, the audience over-indexes on Evan Rachel Wood (78.6×), Jon Favreau (38.5×), 12 Monkeys (65.44×), and Guillermo del Toro (26.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Interscope Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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