Love Is Blind Audience in United States

Love Is Blind logo

Love Is Blind has an estimated audience of 2,803,372 people in United States. 57.4% are female, 42.6% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, Grinch.

The average Love Is Blind fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (226.01× the country average). Demographically, the Love Is Blind audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality TV

Demographics of Love Is Blind fans

Demographic split for Love Is Blind audience in United States
MetricValue
Female57.4%
Male42.6%
Average age38.3
Estimated audience size2,803,372

Audience persona

The typical Love Is Blind fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Love Is Blind in United States
RegionReachAffinity
California348,6621.13×
Texas240,2751×
New York185,8661.19×
Florida173,7990.92×
Illinois108,9771.17×
Michigan98,8331.35×
Pennsylvania96,6761.02×
Ohio92,9961.08×
North Carolina89,5371.06×
Georgia87,9661.02×
Virginia82,1481.2×
Arizona77,9081.36×
Massachusetts77,1901.4×
New Jersey76,5431.07×
Minnesota70,1011.75×
Washington65,5511.17×
Maryland63,4011.32×
Tennessee52,2360.93×
Colorado52,1211.18×
Indiana42,9190.84×
Wisconsin41,6270.99×
Alabama40,9991.05×
Missouri40,9440.91×
South Carolina36,7080.87×
Oregon35,2791.1×
Connecticut30,7071.09×
Kentucky30,4300.87×
Louisiana27,9880.77×
Oklahoma25,6560.82×
Nevada23,6640.87×
Utah23,0670.92×
Kansas19,9680.9×
Iowa18,9570.82×
Arkansas16,0860.7×
Washington, District of Columbia15,6771.86×
Mississippi14,1160.61×
Idaho12,4110.88×
Nebraska11,6610.83×
New Hampshire11,1881.01×
Rhode Island10,1561.14×
Hawaii9,7370.81×
New Mexico9,4170.67×
Maine9,1790.91×
West Virginia9,0030.69×
Delaware6,4080.83×
Montana6,3900.82×
Alaska6,0621.01×
South Dakota4,9690.77×
North Dakota4,8550.84×
Vermont4,4510.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love Is Blind audience
BrandAffinityCategory
Keene, New Hampshire226.01×Travel & Leisure
Goop12.2×Internet & Social Media
Governor of Michigan13.38×Politics & Society
Wok10.7×Food & Beverages
Grinch6.55×Movies & TV
Vocal harmony6.9×Music & Radio
Queens College, City University of New York10.75×Business & Career
Google Home9.04×Technology & Electronics
Grace Slick12.09×Music & Radio
Hibachi10.79×Food & Beverages
headspace11.89×Health
Fairy godmother8.08×Literature
Cherish (group)11.61×Music & Radio
Hipster10.24×Politics & Society
No Escape (1994 film)11.95×Movies & TV
El Paso County, Colorado12.64×Travel & Leisure
Hebe6.34×Home & Garden
Guitarist (magazine)10.96×Music & Radio
TV Fanatic10.17×Movies & TV
Wikia3.21×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love Is Blind audience
TraitClusterScore
ExtroversionTHRILL1.13
Risk AppetiteTHRILL1.01
Social Media UsageJOY0.99
Early Adopter MentalityPOWER0.96
Healthy LifestyleBALANCE0.92
Urban LifestyleOPEN0.91

Worldwide distribution

Worldwide audience distribution share by country for Love Is Blind
CountryShare
United States48.5%
Canada7.1%
United Kingdom6.6%

See Love Is Blind audiences in other countries

More Reality TV audiences in United States

Frequently asked questions

How many fans does Love Is Blind have in United States?

Love Is Blind has an estimated audience of 2,803,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Love Is Blind fans?

57.4% of Love Is Blind fans are female, 42.6% are male, with an average age of 38.3 years.

Which brands do Love Is Blind fans like most?

Love Is Blind fans show strongest brand affinity for Keene, New Hampshire (226.01×), Goop (12.2×), and Governor of Michigan (13.38×) over the country average.

Where do Love Is Blind fans live in United States?

Love Is Blind fans in United States are most concentrated in California (reach 348,662), Texas (reach 240,275), and New York (reach 185,866). These three regions account for the largest share of the active audience.

What other brands do Love Is Blind fans also like?

Beyond Love Is Blind itself, the audience over-indexes on Goop (12.2×), Governor of Michigan (13.38×), Wok (10.7×), and Grinch (6.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Love Is Blind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.