Richard Rawlings Audience in United States
Richard Rawlings has an estimated audience of 687,114 people in United States. 10.5% are female, 89.5% are male, average age 41.8. Top regions: Texas, California, Florida.
The average Richard Rawlings fan in United States is 41.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Richard Rawlings audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Richard Rawlings fans
| Metric | Value |
|---|---|
| Female | 10.5% |
| Male | 89.5% |
| Average age | 41.8 |
| Estimated audience size | 687,114 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 73,903 | 1.25× |
| California | 44,001 | 0.58× |
| Florida | 33,101 | 0.71× |
| Ohio | 24,708 | 1.17× |
| Illinois | 19,731 | 0.86× |
| Pennsylvania | 19,593 | 0.85× |
| Michigan | 19,313 | 1.07× |
| New York | 18,554 | 0.48× |
| North Carolina | 17,617 | 0.85× |
| Indiana | 16,609 | 1.32× |
| Georgia | 16,063 | 0.76× |
| Tennessee | 15,502 | 1.12× |
| Arizona | 14,004 | 1× |
| Missouri | 13,930 | 1.26× |
| Oklahoma | 12,866 | 1.69× |
| Minnesota | 11,876 | 1.21× |
| Wisconsin | 11,710 | 1.13× |
| Kentucky | 11,072 | 1.29× |
| Virginia | 10,922 | 0.65× |
| Washington | 10,593 | 0.77× |
| New Jersey | 10,305 | 0.59× |
| South Carolina | 9,708 | 0.94× |
| Colorado | 9,487 | 0.88× |
| Alabama | 9,026 | 0.94× |
| Massachusetts | 8,528 | 0.63× |
| Louisiana | 8,173 | 0.92× |
| South Dakota | 7,990 | 5.03× |
| Iowa | 7,367 | 1.3× |
| Arkansas | 6,578 | 1.16× |
| Kansas | 6,425 | 1.19× |
| Oregon | 6,184 | 0.79× |
| Maryland | 5,866 | 0.5× |
| Nevada | 5,613 | 0.84× |
| Connecticut | 5,094 | 0.74× |
| Mississippi | 5,070 | 0.9× |
| Nebraska | 4,786 | 1.39× |
| Utah | 3,759 | 0.61× |
| West Virginia | 3,493 | 1.09× |
| Idaho | 3,198 | 0.93× |
| New Mexico | 2,997 | 0.87× |
| Maine | 2,562 | 1.04× |
| New Hampshire | 2,432 | 0.9× |
| North Dakota | 2,392 | 1.69× |
| Montana | 1,912 | 1× |
| Hawaii | 1,355 | 0.46× |
| Rhode Island | 1,294 | 0.59× |
| Wyoming | 1,194 | 1.17× |
| Delaware | 1,159 | 0.61× |
| Vermont | 660 | 0.55× |
| Alaska | 631 | 0.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Extroversion | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.2% |
| United Kingdom | 6.6% |
| Canada | 4.2% |
See Richard Rawlings audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Richard Rawlings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.