Rascasse Audience Intelligence

RuPaul's Drag Race Viewer Demographics in United States

RuPaul's Drag Race has an estimated audience of 883K people in United States.

#641among TV series in United States
#2322among movies & series in United States#5005in Movies & TV

The average RuPaul's Drag Race fan in United States is 30.2 years old, more female, and lives primarily in California.

Its fans are 8.6 years younger than the group average of 38.8.

Women make up 63.9% of the fan base, 8.2 percentage points more than the group average.

Interest is seasonal: January, March and April account for 38% of the year's searches, November is the quietest month.

Most fans live in California, New York, Texas.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
883K
in United States
Gender
63.9%♀
36.1% male
Age
30.2
average years
Country rank
#26624
among all objects in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of RuPaul's Drag Race viewers

63.9% are female, 36.1% are male, average age 30.2.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for RuPaul's Drag Race audience in United States
MetricValue
Female63.9%
Male36.1%
Average age30.2
Estimated audience size883K
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the RuPaul's Drag Race audience in United States
Age bracketShare%
16-2448%
25-3422%
35-4413%
45-5410%
55+7%
Fig. 04

Worldwide distribution

27.9%

of the worldwide RuPaul's Drag Race audience comes from United States.

Worldwide audience distribution share by country for RuPaul's Drag Race
CountryShare
United States27.9%
Canada26.2%
Australia14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

RuPaul's Drag Race fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.39×
02Washington, District of Columbia~2K1.24×
03Nevada~10K1.22×
04Massachusetts~20K1.20×
05Washington~20K1.17×
06Kentucky~10K1.12×
07California~100K1.11×
08New York~60K1.10×
09Colorado~20K1.10×
10Illinois~40K1.09×
11Rhode Island~3K1.09×
12Pennsylvania~40K1.08×
13Ohio~30K1.08×
14Maine~4K1.06×
15Vermont~2K1.05×
16Missouri~20K1.04×
17Maryland~20K1.03×
18Oklahoma~10K1.03×
19Connecticut~10K1.03×
20Tennessee~20K1.02×
21New Hampshire~4K1.02×
22Indiana~20K1.01×
23Nebraska~5K1.00×
24Georgia~30K0.99×
25Wisconsin~20K0.99×
26Minnesota~10K0.99×
27Louisiana~10K0.99×
28Kansas~8K0.99×
29Delaware~3K0.99×
30North Carolina~30K0.98×
31Michigan~30K0.98×
32New Mexico~5K0.98×
33West Virginia~5K0.98×
34Texas~60K0.97×
35Virginia~20K0.96×
36Utah~8K0.96×
37Iowa~8K0.95×
38Alabama~10K0.94×
39Hawaii~4K0.94×
40Arizona~20K0.93×
41Arkansas~7K0.93×
42South Carolina~10K0.92×
43Florida~50K0.90×
44Alaska~2K0.90×
45New Jersey~20K0.88×
46Montana~3K0.88×
47North Dakota~2K0.85×
48Idaho~4K0.84×
49South Dakota~2K0.83×
50Mississippi~6K0.82×
Fig. 06

Affinity by region

Affinity by region — RuPaul's Drag Race, United States
0.82×1.00×1.39×
Appendix

Explore more audiences

More TV series audiences in United States

See RuPaul's Drag Race audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in RuPaul's Drag Race over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rupauls-drag-race-59060” · Methodology