Rascasse Audience Intelligence

RuPaul's Drag Race Viewer Demographics in United Kingdom

RuPaul's Drag Race has an estimated audience of 118K people in United Kingdom.

#885among TV series in United Kingdom
#2968among movies & series in United Kingdom
#5615in Movies & TV

The average RuPaul's Drag Race fan in United Kingdom is 32.9 years old, more female, and lives primarily in West Midlands.

Its fans are 9.4 years younger than the group average of 42.3.

Women make up 68.9% of the fan base, 10.5 percentage points more than the group average.

Compared with the other 3223 objects in TV series, RuPaul's Drag Race fans stand out for their interest in Maquillaje Profesional, BTS and Stray Kids.

Most fans live in West Midlands, South East, Yorkshire and the Humber.

Top affinities include Maquillaje Profesional, BTS, Stray Kids, with strongest over-indexing on Maquillaje Profesional (8.17× the country average).

Demographically, the RuPaul's Drag Race audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

The typical RuPaul's Drag Race fan in United Kingdom is more female, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Maquillaje Profesional.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
118K
in United Kingdom
Gender
68.9%♀
31.1% male
Age
32.9
average years
Country rank
#32730
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of RuPaul's Drag Race viewers

68.9% are female, 31.1% are male, average age 32.9.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for RuPaul's Drag Race audience in United Kingdom
MetricValue
Female68.9%
Male31.1%
Average age32.9
Estimated audience size118K
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the RuPaul's Drag Race audience in United Kingdom
Age bracketShare%
16-2438%
25-3424%
35-4415%
45-5413%
55+9%
Fig. 04

Worldwide distribution

3.7%

of the worldwide RuPaul's Drag Race audience comes from United Kingdom.

Worldwide audience distribution share by country for RuPaul's Drag Race
CountryShare
United States27.9%
Canada26.2%
Australia14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

RuPaul's Drag Race fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~10K1.38×
02West Midlands~10K1.32×
03North East~6K1.27×
04Scotland~10K1.06×
05East of England~10K1.04×
06Wales~6K1.03×
07Northern Ireland~3K0.93×
08East Midlands~7K0.86×
09South East~10K0.83×
10South West~8K0.80×
11North West~8K0.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the RuPaul's Drag Race audience vs. the country average
#·InterestCategoryAffinity×
01Maquillaje ProfesionalBeauty & Wellness8.17×
02BTSMusic & Radio7.78×
03Stray KidsMusic & Radio6.40×
04Bad BunnyMusic & Radio6.35×
05Megan FoxMovies & TV5.69×
06Long LashesBeauty & Wellness4.53×
07Curly HairBeauty & Wellness4.09×
08ShakiraMusic & Radio4.01×
09Zoom (TV channel)Technology & Electronics3.99×
10NBA FinalsSports3.87×
11YouTube MusicMusic & Radio3.35×
12Anime conventionLiterature3.20×
13Britney SpearsMusic & Radio2.81×
14Taylor SwiftMusic & Radio2.71×
15Ariana GrandeMusic & Radio2.70×
16Peppa PigKids & Family1.98×
17LegoKids & Family1.94×
18New LookFashion & Accessoires1.71×
19Harry PotterMovies & TV1.67×
20American Student Dental AssociationBusiness & Career1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the RuPaul's Drag Race audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the RuPaul's Drag Race audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.12×
IndividualismJOY1.09×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the RuPaul's Drag Race audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
SpiritualityBALANCE0.42×
Need for SecurityCONSERVATISM0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United Kingdom

See RuPaul's Drag Race audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in RuPaul's Drag Race over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/rupauls-drag-race-59060” · Methodology