Rascasse Audience Intelligence

RuPaul's Drag Race Audience in United States

A data profile of the people who buy, follow and care about RuPaul's Drag Race in United States — modelled from more than twelve digital signal sources. RuPaul's Drag Race has an estimated audience of 607,090 people in United States.

#639among TV series in United States#2813among Movie / TV Show / Series in United States#6081in Movies & TV

The average RuPaul's Drag Race fan in United States is 29.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RuPaul's Drag Race profile in United States.

Audience size
607K
in United States
Gender
63.9%♀
36.1% male
Age
29.4
average years
Country rank
#32577
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RuPaul's Drag Race viewers

63.9% are female, 36.1% are male, average age 29.4.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for RuPaul's Drag Race audience in United States
MetricValue
Female63.9%
Male36.1%
Average age29.4
Estimated audience size607,090
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the RuPaul's Drag Race audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3913%
40-4910%
50+7%
Fig. 04

Worldwide distribution

46.1%

of the worldwide RuPaul's Drag Race audience comes from United States.

Worldwide audience distribution share by country for RuPaul's Drag Race
CountryShare
United States46.1%
United Kingdom6.6%
Sweden6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RuPaul's Drag Race audience in United States is strongest.

Fig. 05

Top regions by affinity

RuPaul's Drag Race fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.39×
02Washington, District of Columbia~2K1.24×
03Nevada~7K1.22×
04Massachusetts~10K1.20×
05Washington~10K1.17×
06Kentucky~9K1.12×
07California~70K1.11×
08New York~40K1.10×
09Colorado~10K1.10×
10Illinois~20K1.09×
11Rhode Island~2K1.09×
12Pennsylvania~20K1.08×
13Ohio~20K1.08×
14Maine~2K1.06×
15Vermont~1K1.05×
16Missouri~10K1.04×
17Maryland~10K1.03×
18Oklahoma~7K1.03×
19Connecticut~6K1.03×
20Tennessee~10K1.02×
21New Hampshire~2K1.02×
22Indiana~10K1.01×
23Nebraska~3K1.00×
24Georgia~20K0.99×
25Wisconsin~9K0.99×
26Minnesota~9K0.99×
27Louisiana~8K0.99×
28Kansas~5K0.99×
29Delaware~2K0.99×
30North Carolina~20K0.98×
31Michigan~20K0.98×
32New Mexico~3K0.98×
33West Virginia~3K0.98×
34Texas~50K0.97×
35Virginia~10K0.96×
36Utah~5K0.96×
37Iowa~5K0.95×
38Alabama~8K0.94×
39Hawaii~2K0.94×
40Arizona~10K0.93×
41Arkansas~5K0.93×
42South Carolina~8K0.92×
43Florida~40K0.90×
44Alaska~1K0.90×
45New Jersey~10K0.88×
46Montana~1K0.88×
47North Dakota~1K0.85×
48Idaho~3K0.84×
49South Dakota~1K0.83×
50Mississippi~4K0.82×
Fig. 06

Affinity by region

Affinity by region — RuPaul's Drag Race, United States
0.82×1.00×1.39×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for RuPaul's Drag Race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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