Underdog (film) Audience in United States

Underdog (film) logo

Underdog (film) has an estimated audience of 1,208,655 people in United States. 45.2% are female, 54.8% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Saving, Winemaking, Fox 13 News, IS (Infinite Stratos), Mortgage insurance.

The average Underdog (film) fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Winemaking, Fox 13 News, with strongest over-indexing on Saving (1.62× the country average). Demographically, the Underdog (film) audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Demographics of Underdog (film) fans

Demographic split for Underdog (film) audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.8
Estimated audience size1,208,655

Audience persona

The typical Underdog (film) fan in United States is balanced, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Underdog (film) in United States
RegionReachAffinity
California191,3711.44×
Texas169,0691.63×
Florida81,7371×
New York66,7550.99×
Pennsylvania57,7471.42×
Georgia53,9711.45×
Illinois39,6780.99×
North Carolina38,9621.07×
Alabama34,6962.05×
Missouri34,4191.77×
Ohio30,3780.82×
Arizona27,6391.12×
Virginia26,3170.89×
Michigan25,9010.82×
Tennessee24,9011.03×
New Jersey24,7230.8×
South Carolina24,3881.34×
Wisconsin22,3581.23×
Indiana22,3271.01×
Minnesota20,8741.21×
Massachusetts20,3140.85×
Louisiana19,0451.22×
Washington17,5720.72×
Oklahoma15,8991.18×
Colorado15,1720.8×
Maryland15,0960.73×
Kentucky14,2880.94×
Oregon11,6660.84×
Mississippi11,4851.15×
Arkansas11,1931.12×
Utah9,7760.9×
Kansas9,1350.96×
Connecticut8,5150.7×
Nevada8,3990.72×
Iowa7,5790.76×
Hawaii6,9491.34×
Nebraska6,2631.03×
New Mexico6,2371.03×
West Virginia4,7230.84×
New Hampshire4,0590.85×
Idaho4,0280.66×
Rhode Island3,5540.92×
North Dakota2,6961.09×
Maine2,6740.62×
South Dakota2,6710.96×
Washington, District of Columbia2,6670.73×
Alaska2,3140.9×
Delaware2,2380.67×
Montana1,7730.53×
Vermont1,2540.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underdog (film) audience
BrandAffinityCategory
Saving1.62×Business & Career
Winemaking2.27×Food & Beverages
Fox 13 News3.04×Movies & TV
IS (Infinite Stratos)1.58×Literature
Mortgage insurance1.64×Business & Career
Atkins diet1.82×Health
Temple Grandin2.38×Literature
Necktie1.54×Fashion & Accessoires
WFTS-TV1.7×Movies & TV
Ironmongery2.65×Home & Garden
Hypertext1.55×Technology & Electronics
News 133.04×Movies & TV
Enfamil1.67×Kids & Family
WSVN1.61×Movies & TV
Ayrton Senna2.23×Sports
Mike Conley, Jr.1.83×Sports
The Professor (Gilligan's Island)2.8×
Nielsen Corporation3.6×Business & Career
Assassin's Creed: Revelations1.81×Games
Pendleton, Oregon2.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underdog (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.36
IndividualismJOY1.21
Social Media UsageJOY1.11
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Underdog (film)
CountryShare
United States41.1%
Italy8.1%
Germany7.3%

See Underdog (film) audiences in other countries

More Family audiences in United States

Frequently asked questions

How many fans does Underdog (film) have in United States?

Underdog (film) has an estimated audience of 1,208,655 people in United States, concentrated in California and Texas.

What is the gender split and age of Underdog (film) fans?

45.2% of Underdog (film) fans are female, 54.8% are male, with an average age of 38.8 years.

Which brands do Underdog (film) fans like most?

Underdog (film) fans show strongest brand affinity for Saving (1.62×), Winemaking (2.27×), and Fox 13 News (3.04×) over the country average.

Where do Underdog (film) fans live in United States?

Underdog (film) fans in United States are most concentrated in California (reach 191,371), Texas (reach 169,069), and Florida (reach 81,737). These three regions account for the largest share of the active audience.

What other brands do Underdog (film) fans also like?

Beyond Underdog (film) itself, the audience over-indexes on Winemaking (2.27×), Fox 13 News (3.04×), IS (Infinite Stratos) (1.58×), and Mortgage insurance (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underdog (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.