Rascasse Audience Intelligence

Underdog (film) Audience in United States

A data profile of the people who buy, follow and care about Underdog (film) in United States — modelled from more than twelve digital signal sources. Underdog (film) has an estimated audience of 1,233,568 people in United States.

#9among Family in United States#1458among Movie / TV Show / Series in United States#3535in Movies & TV

The average Underdog (film) fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anne Hathaway, Golden Globe Award, Millie Bobby Brown, with strongest over-indexing on Anne Hathaway (6.67× the country average).

Demographically, the Underdog (film) audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Underdog (film) fan in United States is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Anne Hathaway.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underdog (film) profile in United States.

Audience size
1.2M
in United States
Gender
45.2%♀
54.8% male
Age
38.8
average years
Country rank
#20454
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underdog (film) viewers

45.2% are female, 54.8% are male, average age 38.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Underdog (film) audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.8
Estimated audience size1,233,568
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Underdog (film) audience in United States
Age bracketShare%
16-1912%
20-2925%
30-3925%
40-4926%
50+11%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Underdog (film) audience comes from United States.

Worldwide audience distribution share by country for Underdog (film)
CountryShare
United States40.9%
Italy8.7%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underdog (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Underdog (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K2.08×
02Mississippi~20K1.61×
03Texas~200K1.57×
04Missouri~30K1.55×
05Georgia~50K1.45×
06California~200K1.37×
07Wisconsin~20K1.35×
08South Carolina~20K1.34×
09Pennsylvania~50K1.30×
10Nebraska~8K1.29×
11Hawaii~7K1.29×
12North Dakota~3K1.29×
13Minnesota~20K1.25×
14Oklahoma~20K1.21×
15Arkansas~10K1.16×
16Louisiana~20K1.15×
17South Dakota~3K1.09×
18Arizona~30K1.08×
19New Mexico~6K1.07×
20Alaska~3K1.01×
21Tennessee~20K0.99×
22Rhode Island~4K0.99×
23Kansas~9K0.98×
24North Carolina~30K0.96×
25West Virginia~5K0.96×
26Florida~80K0.95×
27Indiana~20K0.95×
28Illinois~40K0.94×
29Utah~10K0.93×
30Kentucky~10K0.92×
31New Hampshire~4K0.89×
32Virginia~30K0.87×
33New York~60K0.86×
34Oregon~10K0.83×
35Massachusetts~20K0.82×
36Michigan~20K0.76×
37Ohio~30K0.75×
38Colorado~10K0.75×
39Delaware~3K0.75×
40New Jersey~20K0.74×
41Iowa~7K0.74×
42Washington, District of Columbia~3K0.73×
43Nevada~8K0.70×
44Washington~20K0.68×
45Maryland~10K0.68×
46Connecticut~8K0.68×
47Idaho~4K0.68×
48Vermont~1K0.68×
49Maine~3K0.66×
50Montana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Underdog (film), United States
0.61×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underdog (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underdog (film) audience
#·InterestCategoryAffinity×
01Robert Downey jrMovies & TV10.00×
02Cate BlanchettMovies & TV8.13×
03Cyndi LauperMusic & Radio7.65×
04Chris PrattMovies & TV7.50×
05Anne HathawayMovies & TV6.67×
06Charlize TheronMovies & TV6.00×
07Rotten TomatoesMovies & TV5.14×
08Henry CavillMovies & TV4.66×
09Millie Bobby BrownMovies & TV4.62×
10Golden Globe AwardMovies & TV4.21×
11Internet celebrityInternet & Social Media3.41×
12Adam SandlerMovies & TV3.41×
13Britney SpearsMusic & Radio2.87×
14RedditInternet & Social Media2.54×
15Horror moviesMovies & TV2.09×
16Burger KingFood & Beverages1.83×
17CNNMovies & TV1.76×
18PodcastMusic & Radio1.64×
19SupermanMovies & TV1.63×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underdog (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underdog (film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
IndividualismJOY1.47×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underdog (film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.49×
Risk AppetiteTHRILL0.50×
TravellingTHRILL0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underdog (film) have in United States?

Underdog (film) has an estimated audience of 1,233,568 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Underdog (film) viewers?

45.2% of Underdog (film) fans are female, 54.8% are male, with an average age of 38.8 years.

03

Which brands do Underdog (film) fans like most?

Underdog (film) fans show strongest brand affinity for Anne Hathaway (6.67×), Golden Globe Award (4.21×), and Millie Bobby Brown (4.62×) over the country average.

04

Where do Underdog (film) fans live in United States?

Underdog (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Underdog (film) fans also like?

Beyond Underdog (film) itself, the audience over-indexes on Golden Globe Award (4.21×), Millie Bobby Brown (4.62×), Chris Pratt (7.5×), and Robert Downey jr (10×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Underdog (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Underdog (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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