A data profile of the people who buy, follow and care about Chicken Licken (restaurant) in South Africa — modelled from more than twelve digital signal sources. Chicken Licken (restaurant) has an estimated audience of 1,028,492 people in South Africa.
Chicken Licken (restaurant) has an estimated audience of 1,028,492 people in South Africa. 57.0% are female, 43.0% are male, average age 33.9. Top brand affinities: Fast food, Burger King, McDonald's, Fast casual restaurants, Puma.
Top brand affinities include Fast food, Burger King, McDonald's, with strongest over-indexing on Fast food (1.62× the country average).
Demographically, the Chicken Licken (restaurant) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Chicken Licken (restaurant) fan in South Africa is more female, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for Fast food.
The key figures that characterise the Chicken Licken (restaurant) profile in South Africa.
57.0% are female, 43.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 33.9 |
| Estimated audience size | 1,028,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 15% |
of the worldwide Chicken Licken (restaurant) audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 84.8% |
| Botswana | 7.1% |
| Philippines | 1.5% |
The strongest cross-interests of the Chicken Licken (restaurant) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.77× | ||
| 02 | McDonald's | Food & Beverages | 2.68× | ||
| 03 | Malt whisky | Food & Beverages | 2.43× | ||
| 04 | Smirnoff | Food & Beverages | 2.21× | ||
| 05 | Smoked meat | Food & Beverages | 2.09× | ||
| 06 | Pizza Hut | Food & Beverages | 1.88× | ||
| 07 | Puma | Fashion & Accessoires | 1.83× | ||
| 08 | Nike+ | Sports | 1.82× | ||
| 09 | Millie Bobby Brown | Movies & TV | 1.80× | ||
| 10 | Online food ordering | Food & Beverages | 1.76× | ||
| 11 | Daniel Wellington | Fashion & Accessoires | 1.67× | ||
| 12 | Department store | Shopping | 1.63× | ||
| 13 | Single malt whisky | Food & Beverages | 1.63× | ||
| 14 | Johnnie Walker | Food & Beverages | 1.63× | ||
| 15 | Fast food | Food & Beverages | 1.62× | ||
| 16 | Mobile banking | Business & Career | 1.61× | ||
| 17 | Facial hair | Beauty & Wellness | 1.59× | ||
| 18 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 19 | Convenience store | Food & Beverages | 1.55× | ||
| 20 | Projectors | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Chicken Licken (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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