A data profile of the people who buy, follow and care about Complex (magazine) in South Africa — modelled from more than twelve digital signal sources. Complex (magazine) has an estimated audience of 430,280 people in South Africa.
Complex (magazine) has an estimated audience of 430,280 people in South Africa. 54.6% are female, 45.4% are male, average age 31.2. Top brand affinities: Sarcasm, Anti-lock braking system, Dishwasher, Terraced house, DC Shoes.
Top brand affinities include Sarcasm, Anti-lock braking system, Dishwasher, with strongest over-indexing on Sarcasm (1.93× the country average).
Demographically, the Complex (magazine) audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Complex (magazine) fan in South Africa is balanced, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Sarcasm.
The key figures that characterise the Complex (magazine) profile in South Africa.
54.6% are female, 45.4% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 31.2 |
| Estimated audience size | 430,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 25% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 11% |
of the worldwide Complex (magazine) audience comes from South Africa.
| Country | Share |
|---|---|
| Japan | 13.5% |
| India | 13.4% |
| United States | 10.1% |
The strongest cross-interests of the Complex (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Trading Card Game | Games | 4.09× | ||
| 02 | Copa América | Sports | 2.65× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 2.59× | ||
| 04 | Sarcasm | Politics & Society | 1.93× | ||
| 05 | Carrefour | Shopping | 1.86× | ||
| 06 | Dogecoin | Business & Career | 1.81× | ||
| 07 | DC Shoes | Fashion & Accessoires | 1.76× | ||
| 08 | AEG | Home & Garden | 1.74× | ||
| 09 | Burning Man | Music & Radio | 1.69× | ||
| 10 | Corporate finance | Business & Career | 1.62× | ||
| 11 | Terraced house | Home & Garden | 1.61× | ||
| 12 | Litecoin | Business & Career | 1.60× | ||
| 13 | Miele | Home & Garden | 1.60× | ||
| 14 | Biometrics | Business & Career | 1.59× | ||
| 15 | Food intolerance | Food & Beverages | 1.57× | ||
| 16 | Dishwasher | Home & Garden | 1.54× | ||
| 17 | Vehicle leasing | Cars & Mobility | 1.53× | ||
| 18 | Crowdsourcing | Business & Career | 1.53× | ||
| 19 | Remote desktop software | Technology & Electronics | 1.51× | ||
| 20 | Pescetarianism | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Complex (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.