Rascasse Audience Intelligence

Complex (magazine) Audience in United States

A data profile of the people who buy, follow and care about Complex (magazine) in United States — modelled from more than twelve digital signal sources. Complex (magazine) has an estimated audience of 1,161,414 people in United States.

#656among Website / Newspaper / Magazine in United States#2686in Music & Radio

The average Complex (magazine) fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Taiwan, NBA playoffs, Bruce Lee, with strongest over-indexing on Taiwan (4.81× the country average).

Demographically, the Complex (magazine) audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Complex (magazine) fan in United States is balanced, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Taiwan.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Complex (magazine) profile in United States.

Audience size
1.2M
in United States
Gender
52.2%♀
47.8% male
Age
35.3
average years
Country rank
#21351
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Complex (magazine)

52.2% are female, 47.8% are male, average age 35.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Complex (magazine) audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.3
Estimated audience size1,161,414
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Complex (magazine) audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4915%
50+15%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Complex (magazine) audience comes from United States.

Worldwide audience distribution share by country for Complex (magazine)
CountryShare
Japan13.8%
India13.7%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Complex (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Complex (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.10×
02California~200K1.60×
03New York~90K1.46×
04Georgia~50K1.35×
05Washington, District of Columbia~5K1.35×
06New Jersey~40K1.27×
07Louisiana~20K1.27×
08Hawaii~6K1.24×
09Maryland~20K1.16×
10Nevada~10K1.16×
11Florida~90K1.15×
12Texas~100K1.14×
13Illinois~40K1.12×
14Mississippi~10K1.12×
15Michigan~30K1.09×
16Pennsylvania~40K1.07×
17Alabama~20K1.07×
18North Carolina~40K1.06×
19Virginia~30K1.06×
20Wyoming~2K1.03×
21Kansas~9K1.02×
22New Mexico~6K1.02×
23Arizona~20K1.01×
24Rhode Island~4K1.01×
25Delaware~3K1.00×
26South Carolina~20K0.99×
27Connecticut~10K0.98×
28Indiana~20K0.97×
29Washington~20K0.95×
30Arkansas~9K0.95×
31Oklahoma~10K0.93×
32Massachusetts~20K0.92×
33Tennessee~20K0.91×
34Oregon~10K0.91×
35Kentucky~10K0.90×
36Ohio~30K0.87×
37Missouri~20K0.86×
38Colorado~20K0.83×
39Alaska~2K0.83×
40West Virginia~4K0.81×
41South Dakota~2K0.81×
42Wisconsin~10K0.78×
43Idaho~4K0.76×
44Nebraska~4K0.76×
45North Dakota~2K0.76×
46Iowa~7K0.74×
47Minnesota~10K0.73×
48New Hampshire~3K0.70×
49Montana~2K0.69×
50Maine~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Complex (magazine), United States
0.68×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Complex (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Complex (magazine) audience
#·InterestCategoryAffinity×
01MooncakeFood & Beverages7.71×
02Fresh Off the BoatMovies & TV6.45×
03DatPiffMusic & Radio6.34×
04TaobaoShopping6.14×
05Bruce LeeMovies & TV5.67×
06TaiwanTravel & Leisure4.81×
07WorldStarHipHopMusic & Radio3.06×
08Hong KongTravel & Leisure2.82×
09H-E-BShopping2.37×
10NBA playoffsSports2.05×
11YouTube MusicInternet & Social Media1.93×
12Alternative hip hopMusic & Radio1.87×
13Spirit HalloweenKids & Family1.78×
14Curly HairBeauty & Wellness1.77×
15ReggaetonMusic & Radio1.71×
16NBA FinalsSports1.68×
17Bad BunnyMusic & Radio1.65×
18NikeFashion & Accessoires1.61×
19ESPNMovies & TV1.58×
20College basketballSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Complex (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Complex (magazine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
Early Adopter MentalityPOWER1.23×
IndulgenceJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Complex (magazine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.87×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Complex (magazine) have in United States?

Complex (magazine) has an estimated audience of 1,161,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Complex (magazine) fans?

52.2% of Complex (magazine) fans are female, 47.8% are male, with an average age of 35.3 years.

03

Which brands do Complex (magazine) fans like most?

Complex (magazine) fans show strongest brand affinity for Taiwan (4.81×), NBA playoffs (2.05×), and Bruce Lee (5.67×) over the country average.

04

Where do Complex (magazine) fans live in United States?

Complex (magazine) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Complex (magazine) fans also like?

Beyond Complex (magazine) itself, the audience over-indexes on NBA playoffs (2.05×), Bruce Lee (5.67×), Taobao (6.14×), and ESPN (1.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Complex (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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