A data profile of the people who buy, follow and care about Disc jockey in South Africa — modelled from more than twelve digital signal sources. Disc jockey has an estimated audience of 895,441 people in South Africa.
Disc jockey has an estimated audience of 895,441 people in South Africa. 43.8% are female, 56.2% are male, average age 33.4. Top brand affinities: Bologna F.C. 1909, Atlético Madrid, NASDAQ, Malt whisky, Single malt whisky.
Top brand affinities include Bologna F.C. 1909, Atlético Madrid, NASDAQ, with strongest over-indexing on Bologna F.C. 1909 (2.49× the country average).
Demographically, the Disc jockey audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Disc jockey fan in South Africa is more male, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Bologna F.C. 1909.
The key figures that characterise the Disc jockey profile in South Africa.
43.8% are female, 56.2% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 33.4 |
| Estimated audience size | 895,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 14% |
of the worldwide Disc jockey audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.1% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Disc jockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Watson | Movies & TV | 2.57× | ||
| 02 | Bologna F.C. 1909 | Sports | 2.49× | ||
| 03 | Malt whisky | Food & Beverages | 2.33× | ||
| 04 | Chill-out music | Music & Radio | 1.96× | ||
| 05 | Anne Hathaway | Movies & TV | 1.94× | ||
| 06 | DAX | Business & Career | 1.93× | ||
| 07 | Tom Hardy | Movies & TV | 1.90× | ||
| 08 | Real Sociedad | Sports | 1.89× | ||
| 09 | Buddhism | Health | 1.76× | ||
| 10 | Late-night talk show | Movies & TV | 1.74× | ||
| 11 | West Ham United F.C. | Sports | 1.67× | ||
| 12 | Carcare | Cars & Mobility | 1.66× | ||
| 13 | Hinduism | Politics & Society | 1.66× | ||
| 14 | Keanu Reeves | Movies & TV | 1.65× | ||
| 15 | Single malt whisky | Food & Beverages | 1.61× | ||
| 16 | NASDAQ | Business & Career | 1.59× | ||
| 17 | Atlético Madrid | Sports | 1.58× | ||
| 18 | Alfa Romeo | Cars & Mobility | 1.57× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.56× | ||
| 20 | Tom Cruise | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Extroversion | THRILL | 1.16× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.72× | |
| Family Orientation | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Disc jockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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