A data profile of the people who buy, follow and care about Foreign exchange market in South Africa — modelled from more than twelve digital signal sources. Foreign exchange market has an estimated audience of 1,186,588 people in South Africa.
Foreign exchange market has an estimated audience of 1,186,588 people in South Africa. 34.1% are female, 65.9% are male, average age 34.6. Top brand affinities: NASDAQ, Stock market, Asset management, Bitcoin, Sports betting.
Top brand affinities include NASDAQ, Stock market, Asset management, with strongest over-indexing on NASDAQ (2.95× the country average).
Demographically, the Foreign exchange market audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Foreign exchange market fan in South Africa is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for NASDAQ.
The key figures that characterise the Foreign exchange market profile in South Africa.
34.1% are female, 65.9% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 34.6 |
| Estimated audience size | 1,186,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 18% |
of the worldwide Foreign exchange market audience comes from South Africa.
| Country | Share |
|---|---|
| India | 11.2% |
| United States | 7.3% |
| Taiwan | 4.0% |
The strongest cross-interests of the Foreign exchange market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Derivative (finance) | Business & Career | 3.03× | ||
| 02 | NASDAQ | Business & Career | 2.95× | ||
| 03 | Exchange-traded fund | Business & Career | 2.90× | ||
| 04 | Cryptocurrency | Technology & Electronics | 2.22× | ||
| 05 | Bitcoin | Business & Career | 2.19× | ||
| 06 | Stock market | Business & Career | 1.96× | ||
| 07 | Money management | Business & Career | 1.92× | ||
| 08 | Broker | Business & Career | 1.90× | ||
| 09 | Passive income | Business & Career | 1.82× | ||
| 10 | Dow Jones Industrial Average | Business & Career | 1.82× | ||
| 11 | Asset management | Business & Career | 1.66× | ||
| 12 | Crystal Palace F.C. | Sports | 1.60× | ||
| 13 | Cognac | Food & Beverages | 1.59× | ||
| 14 | G-Star Raw | Fashion & Accessoires | 1.57× | ||
| 15 | BMW 3 Series | Cars & Mobility | 1.57× | ||
| 16 | Sports betting | Games | 1.54× | ||
| 17 | Mercedes-AMG | Cars & Mobility | 1.54× | ||
| 18 | Elon Musk | Business & Career | 1.52× | ||
| 19 | Real Betis | Sports | 1.52× | ||
| 20 | AS Monaco FC | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.54× | |
| Career Orientation | POWER | 1.38× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Foreign exchange market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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