A data profile of the people who buy, follow and care about Global Television Network in South Africa — modelled from more than twelve digital signal sources. Global Television Network has an estimated audience of 1,550,935 people in South Africa.
Global Television Network has an estimated audience of 1,550,935 people in South Africa. 53.0% are female, 47.0% are male, average age 37.5. Top brand affinities: Block chain (database), McKinsey & Company, Copa América, Schnapps, Expo 2020.
Top brand affinities include Block chain (database), McKinsey & Company, Copa América, with strongest over-indexing on Block chain (database) (1.52× the country average).
Demographically, the Global Television Network audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Global Television Network fan in South Africa is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Block chain (database).
The key figures that characterise the Global Television Network profile in South Africa.
53.0% are female, 47.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.5 |
| Estimated audience size | 1,550,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Global Television Network audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.9% |
| India | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Global Television Network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa América | Sports | 1.74× | ||
| 02 | Expo 2020 | Travel & Leisure | 1.64× | ||
| 03 | McKinsey & Company | Business & Career | 1.56× | ||
| 04 | Schnapps | Food & Beverages | 1.53× | ||
| 05 | Block chain (database) | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Individualism | JOY | 1.15× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Global Television Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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