A data profile of the people who buy, follow and care about SABC 1 in South Africa — modelled from more than twelve digital signal sources. SABC 1 has an estimated audience of 2,390,438 people in South Africa.
SABC 1 has an estimated audience of 2,390,438 people in South Africa. 58.6% are female, 41.4% are male, average age 34.9. Top brand affinities: Real Madrid C.F., Career development, Soap opera, Sports betting, AS Monaco FC.
Top brand affinities include Real Madrid C.F., Career development, Soap opera, with strongest over-indexing on Real Madrid C.F. (1.53× the country average).
Demographically, the SABC 1 audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical SABC 1 fan in South Africa is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the SABC 1 profile in South Africa.
58.6% are female, 41.4% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 34.9 |
| Estimated audience size | 2,390,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 16% |
of the worldwide SABC 1 audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 96.7% |
| Botswana | 0.5% |
| United States | 0.3% |
The strongest cross-interests of the SABC 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roger Federer | Sports | 2.20× | ||
| 02 | Getafe CF | Sports | 2.14× | ||
| 03 | RC Strasbourg Alsace | Sports | 2.09× | ||
| 04 | Soap opera | Movies & TV | 2.04× | ||
| 05 | Malt whisky | Food & Beverages | 2.04× | ||
| 06 | U.S. Lecce | Sports | 2.02× | ||
| 07 | Real Sociedad | Sports | 1.89× | ||
| 08 | Career development | Business & Career | 1.85× | ||
| 09 | Atalanta B.C. | Sports | 1.83× | ||
| 10 | Smirnoff | Food & Beverages | 1.83× | ||
| 11 | CC cream | Beauty & Wellness | 1.77× | ||
| 12 | Sunderland A.F.C. | Sports | 1.75× | ||
| 13 | Robert Lewandowski | Sports | 1.73× | ||
| 14 | Crystal Palace F.C. | Sports | 1.58× | ||
| 15 | Athletic Bilbao | Sports | 1.58× | ||
| 16 | Mid-size car | Cars & Mobility | 1.57× | ||
| 17 | Sports betting | Games | 1.54× | ||
| 18 | Real Madrid C.F. | Sports | 1.53× | ||
| 19 | AS Monaco FC | Sports | 1.52× | ||
| 20 | Irish whiskey | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Indulgence | JOY | 1.13× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for SABC 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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