A data profile of the people who buy, follow and care about Netflix in South Africa — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 2,317,619 people in South Africa.
Netflix has an estimated audience of 2,317,619 people in South Africa. 53.8% are female, 46.2% are male, average age 36.6. Top brand affinities: Ginny And Georgia, Virtual private network, Emily in Paris, Landscapes, Ahn Hyo-seop.
Top brand affinities include Ginny And Georgia, Virtual private network, Emily in Paris, with strongest over-indexing on Ginny And Georgia (1.7× the country average).
Demographically, the Netflix audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Netflix fan in South Africa is balanced, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Ginny And Georgia.
The key figures that characterise the Netflix profile in South Africa.
53.8% are female, 46.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.6 |
| Estimated audience size | 2,317,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide Netflix audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ginny And Georgia | Movies & TV | 1.70× | ||
| 02 | Emily in Paris | Movies & TV | 1.70× | ||
| 03 | Landscapes | Music & Radio | 1.70× | ||
| 04 | Ahn Hyo-seop | Movies & TV | 1.70× | ||
| 05 | Erin Moriarty | Movies & TV | 1.70× | ||
| 06 | Tanner Buchanan | Movies & TV | 1.70× | ||
| 07 | Emma Mackey | Movies & TV | 1.70× | ||
| 08 | Ester Expósito | Movies & TV | 1.70× | ||
| 09 | Katherine Langford | Movies & TV | 1.70× | ||
| 10 | Aidan Gallaghe | Movies & TV | 1.70× | ||
| 11 | Damian Hardung | Movies & TV | 1.70× | ||
| 12 | The Glory | Movies & TV | 1.70× | ||
| 13 | The Order | Movies & TV | 1.70× | ||
| 14 | Courtney Henggeler | Movies & TV | 1.70× | ||
| 15 | Crooks | Movies & TV | 1.70× | ||
| 16 | Ahn Bo-hyun | Movies & TV | 1.70× | ||
| 17 | Camille Razat | Movies & TV | 1.70× | ||
| 18 | Francescafarago | Movies & TV | 1.70× | ||
| 19 | Hotspot (Wi-Fi) | Technology & Electronics | 1.53× | ||
| 20 | Virtual private network | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.48× | |
| Social Media Usage | JOY | 0.57× | |
| Patriotism | CONSERVATISM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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