How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | KKarl Lagerfeld | 488k | 3.4% | 35.5 | 64.9% | Fashion designer |
| 2 | TTom Ford | 137k | 0.5% | 38.3 | 59.7% | Fashion designer |
| 3 | JJean Paul Gaultier | 66k | 0.3% | 32.6 | 61.6% | Fashion designer |
| 4 | JJohn F. MacArthur | 64k | 2.6% | 48.7 | 66.7% | Fashion designer |
| 5 | MMonica Lewinsky | 59k | 0.8% | 47.4 | 39.9% | Fashion designer |
| 6 | DDonatella Versace | 44k | 0.7% | 34.9 | 62.1% | Fashion designer |
| 7 | EEmporio Armani | 34k | 0.6% | 34.5 | 57.0% | Fashion designer |
| 8 | VVivienne Westwood | 30k | 0.1% | 28.8 | 43.9% | Fashion designer |
| 9 | NNarciso Rodriguez | 30k | 0.6% | 32.4 | 92.6% | Fashion designer |
| 10 | VVirgil Abloh | 24k | 1.1% | 36.0 | 51.2% | Fashion designer |
| 11 | EElie Saab | 23k | 0.6% | 31.5 | 81.3% | Fashion designer |
| 12 | DDan Bongino | 20k | 0.4% | 52.3 | 19.5% | Fashion designer |
| 13 | DDave Ramsey | 19k | 0.4% | 38.1 | 64.3% | Fashion designer |
| 14 | SSalvatore Ferragamo | 15k | 0.3% | 36.5 | 59.4% | Fashion designer |
| 15 | GGianni Versace | 13k | 0.5% | 35.1 | 47.6% | Fashion designer |
| 16 | JJohn Galliano | 11k | 0.6% | 45.6 | 71.5% | Fashion designer |
| 17 | HHans Christian Andersen | 8.9k | 0.5% | 32.0 | 82.3% | Fashion designer |
| 18 | JJunya Watanabe | 8.5k | 1.2% | 29.7 | 71.0% | Fashion designer |
| 19 | DDries van Noten | 8.4k | 0.1% | 26.7 | 61.9% | Fashion designer |
| 20 | JJeremy Scott | 8.2k | 0.9% | 47.3 | 98.6% | Fashion designer |
| 21 | AAlistair Begg | 7.1k | 1.4% | 55.7 | 78.1% | Fashion designer |
| 22 | GGuccio Gucci | 7.1k | 0.5% | 33.5 | 52.2% | Fashion designer |
| 23 | DDoc Holliday | 7.1k | 0.3% | 45.2 | 33.0% | Fashion designer |
| 24 | HHedi Slimane | 7k | 0.4% | 39.2 | 50.4% | Fashion designer |
| 25 | MMichio Kaku | 6.1k | 0.8% | 49.5 | 91.7% | Fashion designer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion designers compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each fashion designer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion designer in South Africa?
Karl Lagerfeld currently leads with an estimated audience of 488k people in South Africa.