How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | KKenzo Takada | 748 | 0.3% | 27.1 | 43.6% | Fashion designer |
| 77 | NNicolas Ghesquière | 748 | 0.3% | 41.1 | 75.4% | Fashion designer |
| 78 | TTom Leykis | 742 | 0.9% | 38.4 | 27.2% | Fashion designer |
| 79 | LLiz Claiborne (fashion designer) | 735 | 0.1% | 30.5 | 70.1% | Fashion designer |
| 80 | DDirk Bikkembergs | 734 | 0.5% | 37.2 | 44.0% | Fashion designer |
| 81 | PPapa Jack | 734 | 0.6% | 38.7 | 58.5% | Fashion designer |
| 82 | AArne Jacobsen | 712 | 0.1% | 45.4 | 53.8% | Fashion designer |
| 83 | TTamara Mellon | 688 | 0.4% | 37.9 | 100.0% | Fashion designer |
| 84 | JJacque Fresco | 654 | 1.4% | 40.0 | 41.6% | Fashion designer |
| 85 | HHaider Ackermann | 584 | 0.1% | 22.5 | 5.7% | Fashion designer |
| 86 | DDavid Koma | 580 | 0.5% | 42.1 | 68.4% | Fashion designer |
| 87 | NNana Mizuki | 572 | 0.3% | 42.1 | 68.8% | Fashion designer |
| 88 | PPrabal Gurung | 569 | 0.3% | 35.8 | 70.6% | Fashion designer |
| 89 | TTremaine Emory | 565 | 1.1% | 36.1 | 64.6% | Fashion designer |
| 90 | AAlberta Ferretti | 547 | 0.1% | 45.9 | 87.9% | Fashion designer |
| 91 | MMargaret Howell | 524 | 0.1% | 42.5 | 60.8% | Fashion designer |
| 92 | BBijan (designer) | 507 | 0.1% | 42.5 | 75.6% | Fashion designer |
| 93 | RRoland Mouret | 503 | 0.1% | 27.5 | 92.4% | Fashion designer |
| 94 | GGérald Genta | 497 | 0.2% | 41.0 | 33.8% | Fashion designer |
| 95 | HHiroshi Fujiwara | 490 | 0.2% | 40.8 | 50.0% | Fashion designer |
| 96 | CChristian Lacroix | 483 | 0.0% | 38.4 | 75.3% | Fashion designer |
| 97 | MMarc Newson | 458 | 0.7% | 39.8 | 71.8% | Fashion designer |
| 98 | LLaura Biagiotti | 449 | 0.1% | 47.0 | 83.7% | Fashion designer |
| 99 | NNanette Lepore | 413 | 0.1% | 42.9 | 61.1% | Fashion designer |
| 100 | AAlex Perry | 402 | 0.1% | 40.9 | 95.2% | Fashion designer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion designers compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each fashion designer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion designer in South Africa?
Karl Lagerfeld currently leads with an estimated audience of 488k people in South Africa.