How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | WWalter Gropius | 1.4k | 0.4% | 40.3 | 48.8% | Fashion designer |
| 52 | SSteven Alan | 1.4k | 0.1% | 25.5 | 61.6% | Fashion designer |
| 53 | TTerry Wogan | 1.4k | 0.3% | 46.4 | 77.1% | Fashion designer |
| 54 | RRiccardo Tisci | 1.3k | 0.4% | 26.1 | 55.8% | Fashion designer |
| 55 | EElsa Schiaparelli | 1.3k | 0.3% | 30.5 | 35.5% | Fashion designer |
| 56 | MMarcel Wanders | 1.3k | 0.7% | 39.8 | 78.5% | Fashion designer |
| 57 | SSarah Richardson | 1.3k | 0.8% | 48.1 | 31.7% | Fashion designer |
| 58 | JJenny Packham | 1.2k | 0.2% | 23.8 | 92.1% | Fashion designer |
| 59 | HHubert de Givenchy | 1.1k | 0.3% | 36.6 | 49.7% | Fashion designer |
| 60 | NNeil Barrett (fashion designer) | 1.1k | 0.4% | 26.8 | 70.4% | Fashion designer |
| 61 | LLana Marks | 1.1k | 5.0% | 39.2 | 83.6% | Fashion designer |
| 62 | AAnya Hindmarch | 1.1k | 0.1% | 42.4 | 85.5% | Fashion designer |
| 63 | BBob Mackie | 1.1k | 0.3% | 36.1 | 55.4% | Fashion designer |
| 64 | IIra Glass | 997 | 0.3% | 46.3 | 66.6% | Fashion designer |
| 65 | SSonia Rykiel | 997 | 0.2% | 48.4 | 100.0% | Fashion designer |
| 66 | OOleg Cassini | 970 | 0.1% | 39.8 | 81.0% | Fashion designer |
| 67 | CChristopher Bailey (fashion designer) | 941 | 0.2% | 46.5 | 93.5% | Fashion designer |
| 68 | OOrla Kiely | 936 | 0.2% | 50.3 | 90.7% | Fashion designer |
| 69 | ÁÁgatha Ruiz de la Prada | 893 | 0.1% | 48.6 | 78.5% | Fashion designer |
| 70 | SSimone Rocha | 891 | 0.2% | 31.4 | 62.5% | Fashion designer |
| 71 | LLela Rose | 886 | 0.2% | 30.3 | 75.9% | Fashion designer |
| 72 | NNorma Kamali | 882 | 0.2% | 44.8 | 85.7% | Fashion designer |
| 73 | AAlessandro Michele | 861 | 0.3% | 35.2 | 38.9% | Fashion designer |
| 74 | DDerek Lam | 811 | 0.6% | 47.4 | 100.0% | Fashion designer |
| 75 | HHarald Glööckler | 773 | 0.0% | 38.5 | 69.7% | Fashion designer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion designers compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each fashion designer by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion designer in South Africa?
Karl Lagerfeld currently leads with an estimated audience of 488k people in South Africa.