Rascasse Audience Intelligence

Firefox Target Market in United States

Firefox has an estimated audience of 3.4M people in United States.

#2among Browser in United States#1028among brands in United States#121in Internet & Social Media

The average Firefox fan in United States is 45.3 years old, balanced, and lives primarily in California.

By number of fans, Firefox ranks #2 among the 6 objects in Browser in United States — 4.3× the group median.

Its fans are 6.8 years older than the group average of 38.5.

Women make up 45.6% of the fan base, 2.3 percentage points fewer than the group average.

Compared with the other 5 objects in Browser, Firefox fans stand out for their interest in Stardoll, idealista.com and Bellami Hair.

Most fans live in California, Texas, Florida.

Top affinities include Stardoll, idealista.com, Bellami Hair, with strongest over-indexing on Stardoll (100.23× the country average).

Demographically, the Firefox audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

The typical Firefox fan in United States is balanced, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Stardoll.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
45.6%♀
54.4% male
Age
45.3
average years
Country rank
#9136
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Firefox

45.6% are female, 54.4% are male, average age 45.3.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Firefox audience in United States
MetricValue
Female45.6%
Male54.4%
Average age45.3
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Firefox audience in United States
Age bracketShare%
16-2412%
25-3414%
35-4416%
45-5422%
55+36%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Firefox audience comes from United States.

Worldwide audience distribution share by country for Firefox
CountryShare
United States12.1%
China11.5%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Firefox customers by region in United States
#RegionReachAffinity×
01Oregon~60K1.40×
02Washington~100K1.33×
03California~500K1.24×
04New Mexico~30K1.18×
05Virginia~100K1.15×
06Utah~40K1.13×
07Alaska~8K1.12×
08Colorado~70K1.11×
09Vermont~7K1.11×
10Idaho~20K1.10×
11Massachusetts~80K1.08×
12New York~200K1.07×
13Arizona~80K1.05×
14Oklahoma~40K1.05×
15Maine~10K1.03×
16Texas~200K1.02×
17Minnesota~60K1.02×
18Kansas~30K1.02×
19New Hampshire~10K1.02×
20Florida~200K1.01×
21Nevada~30K1.01×
22Maryland~60K1.00×
23Iowa~30K1.00×
24Georgia~100K0.99×
25Tennessee~70K0.99×
26Hawaii~10K0.99×
27Illinois~100K0.98×
28Kentucky~50K0.98×
29South Dakota~9K0.98×
30Michigan~100K0.96×
31Missouri~60K0.95×
32Arkansas~30K0.95×
33North Dakota~8K0.95×
34Washington, District of Columbia~7K0.94×
35Pennsylvania~100K0.93×
36North Carolina~100K0.93×
37Connecticut~30K0.93×
38West Virginia~20K0.93×
39Ohio~100K0.92×
40Wisconsin~60K0.92×
41Nebraska~20K0.92×
42New Jersey~90K0.91×
43Indiana~60K0.91×
44Montana~10K0.90×
45South Carolina~50K0.86×
46Alabama~40K0.86×
47Louisiana~40K0.86×
48Rhode Island~9K0.86×
49Mississippi~30K0.85×
50Delaware~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Firefox, United States
0.73×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Firefox audience vs. the country average
#·InterestCategoryAffinity×
01StardollGames100.23×
02idealista.comHome & Garden82.55×
03Bellami HairBeauty & Wellness56.82×
04Aura KingdomGames49.26×
05The Next StepMovies & TV46.36×
06David Miller (cricketer)Person42.61×
07WuxiaLiterature42.08×
08Cory DoctorowInternet & Social Media36.29×
09Solaris (operating system)Technology & Electronics29.49×
10ImmobilienBusiness & Career28.01×
11BleachersMusic & Radio21.93×
12Beverly Hills ChihuahuaMovies & TV21.80×
13Open-source softwareTechnology & Electronics20.32×
14Colin FarrellMovies & TV16.22×
15DuckDuckGoInternet & Social Media12.70×
16Maisie WilliamsMovies & TV11.52×
17Emilia ClarkeMovies & TV11.24×
18Safari (web browser)Technology & Electronics8.23×
19Free softwareTechnology & Electronics4.88×
20BarbieMovies & TV3.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Firefox audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Firefox audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.46×
Early Adopter MentalityPOWER1.41×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Firefox audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
IndulgenceJOY0.87×
IndividualismJOY0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Firefox over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/firefox-6779” · Methodology