Rascasse Audience Intelligence

Ducati Target Market in Germany

Ducati has an estimated audience of 2M people in Germany.

#5among Motorcycles in Germany
#455among brands in Germany
#167in Cars & Mobility

The average Ducati fan in Germany is 36.4 years old, more male, and lives primarily in Bayern.

By number of fans, Ducati ranks #5 among the 45 objects in Motorcycles in Germany — 18.6× the group median.

Its fans are 2.7 years younger than the group average of 39.1.

Women make up 21.6% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 44 objects in Motorcycles, Ducati fans stand out for their interest in Motorcycle touring and Indian (motorcycle).

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Motorcycle touring, Motorcycle accessories, Aprilia, with strongest over-indexing on Motorcycle touring (13.8× the country average).

Demographically, the Ducati audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

The typical Ducati fan in Germany is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle touring.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in Germany
Gender
21.6%♀
78.4% male
Age
36.4
average years
Country rank
#3535
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ducati

21.6% are female, 78.4% are male, average age 36.4.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Ducati audience in Germany
MetricValue
Female21.6%
Male78.4%
Average age36.4
Estimated audience size2M
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Ducati audience in Germany
Age bracketShare%
16-2432%
25-3418%
35-4418%
45-5419%
55+14%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Ducati audience comes from Germany.

Worldwide audience distribution share by country for Ducati
CountryShare
United States12.8%
Italy12.5%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ducati customers by region in Germany
#RegionReachAffinity×
01Bayern~500K1.44×
02Baden-Württemberg~400K1.30×
03Sachsen~100K1.16×
04Hessen~200K1.15×
05Rheinland-Pfalz~100K1.09×
06Nordrhein-Westfalen~400K1.03×
07Niedersachsen~200K1.00×
08Thüringen~50K0.99×
09Brandenburg~60K0.98×
10Saarland~20K0.95×
11Hamburg~40K0.88×
12Sachsen-Anhalt~40K0.86×
13Berlin~80K0.85×
14Schleswig-Holstein~60K0.85×
15Mecklenburg-Vorpommern~30K0.85×
16Bremen~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Ducati, Germany
0.67×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ducati audience vs. the country average
#·InterestCategoryAffinity×
01Motorcycle touringCars & Mobility13.80×
02Motorcycle accessoriesCars & Mobility12.61×
03ApriliaCars & Mobility11.96×
04Touring motorcycleCars & Mobility11.55×
05EndurocrossCars & Mobility11.16×
06Indian (motorcycle)Cars & Mobility9.86×
07Motorcycle helmetCars & Mobility9.67×
08Freestyle MotocrossSports9.62×
09Motorcycle sportSports8.73×
10KawasakiCars & Mobility8.70×
11Sport bikeCars & Mobility8.25×
12Cruiser (motorcycle)Cars & Mobility8.25×
13Yamaha Motor CompanyCars & Mobility7.70×
14Chopper (motorcycle)Cars & Mobility7.67×
15Custom motorcycleCars & Mobility7.44×
16Bicycle touringSports6.04×
17Motorcycle clubCars & Mobility5.50×
18Harley-DavidsonCars & Mobility5.43×
19MotoGPSports5.33×
20MotorcyclingCars & Mobility4.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ducati audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ducati audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.50×
PatriotismCONSERVATISM1.38×
Risk AppetiteTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ducati audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

See Ducati audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Ducati over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/ducati-17888” · Methodology