Rascasse Audience Intelligence

Goodreads Audience Demographics in Germany

Goodreads has an estimated audience of 1.3M people in Germany.

#172among websites & media in Germany
#70in Literature

The average Goodreads fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Throne of Glass, Brandon Sanderson, Young-adult fiction, with strongest over-indexing on Throne of Glass (52.4× the country average).

Demographically, the Goodreads audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Mindfulness.

The typical Goodreads fan in Germany is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Throne of Glass.

Category: Literature · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in Germany
Gender
71.2%♀
28.8% male
Age
37.6
average years
Country rank
#4919
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Goodreads

71.2% are female, 28.8% are male, average age 37.6.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Goodreads audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age37.6
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Goodreads audience in Germany
Age bracketShare%
16-2426%
25-3421%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Goodreads audience comes from Germany.

Worldwide audience distribution share by country for Goodreads
CountryShare
United States30.9%
United Kingdom6.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Goodreads fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.03×
02Hessen~100K1.31×
03Hamburg~40K1.19×
04Bayern~200K1.15×
05Bremen~10K1.09×
06Baden-Württemberg~200K1.06×
07Nordrhein-Westfalen~300K1.05×
08Rheinland-Pfalz~60K0.97×
09Sachsen~60K0.91×
10Niedersachsen~100K0.83×
11Schleswig-Holstein~40K0.81×
12Brandenburg~30K0.79×
13Saarland~10K0.79×
14Thüringen~30K0.75×
15Sachsen-Anhalt~20K0.70×
16Mecklenburg-Vorpommern~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Goodreads, Germany
0.68×1.00×2.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Goodreads audience vs. the country average
#·InterestCategoryAffinity×
01Throne of GlassLiterature52.40×
02Brandon SandersonLiterature44.11×
03Young-adult fictionLiterature27.55×
04Contemporary romanceLiterature27.52×
05Jane AustenLiterature26.67×
06HugendubelShopping26.14×
07Book discussion clubLiterature24.17×
08New-adult fictionLiterature22.87×
09Women's fictionLiterature21.80×
10Crime fictionLiterature19.22×
11Non-fiction booksLiterature17.78×
12AudibleLiterature15.37×
13E-book readersTechnology & Electronics13.78×
14Detective fictionLiterature12.59×
15Short storyLiterature12.36×
16Creative writingBusiness & Career10.53×
17NovelLiterature9.24×
18BooksellingLiterature9.02×
19Fiction booksLiterature8.04×
20Stranger ThingsMovies & TV7.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Goodreads audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Goodreads audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY3.76×
MindfulnessBALANCE3.35×
Healthy LifestyleBALANCE2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Goodreads audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
PatriotismCONSERVATISM0.75×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in Germany

See Goodreads audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Goodreads over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/goodreads-9220” · Methodology