Rascasse Audience Intelligence

Longchamp Target Market in Germany

Longchamp has an estimated audience of 1.3M people in Germany.

#2among Bags and accessories in Germany
#647among brands in Germany
#267in Fashion & Accessoires

The average Longchamp fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Longchamp ranks #2 among the 38 objects in Bags and accessories in Germany — 24.1× the group median.

Its fans are 1.6 years younger than the group average of 37.1.

Women make up 71.7% of the fan base, 12.8 percentage points more than the group average.

Compared with the other 37 objects in Bags and accessories, Longchamp fans stand out for their interest in Golden Goose, Jil Sander (brand) and John Galliano.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Golden Goose, Jil Sander (brand), John Galliano, with strongest over-indexing on Golden Goose (79.27× the country average).

Demographically, the Longchamp audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

The typical Longchamp fan in Germany is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Golden Goose.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in Germany
Gender
71.7%♀
28.3% male
Age
35.5
average years
Country rank
#4952
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Longchamp

71.7% are female, 28.3% are male, average age 35.5.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Longchamp audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age35.5
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Longchamp audience in Germany
Age bracketShare%
16-2432%
25-3421%
35-4417%
45-5417%
55+13%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Longchamp audience comes from Germany.

Worldwide audience distribution share by country for Longchamp
CountryShare
United States11.4%
Japan10.1%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Longchamp customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K1.89×
02Berlin~100K1.83×
03Hessen~100K1.56×
04Bayern~300K1.30×
05Schleswig-Holstein~50K1.21×
06Baden-Württemberg~200K1.10×
07Nordrhein-Westfalen~300K1.02×
08Rheinland-Pfalz~60K0.94×
09Bremen~9K0.85×
10Niedersachsen~100K0.80×
11Saarland~10K0.79×
12Brandenburg~30K0.76×
13Mecklenburg-Vorpommern~10K0.63×
14Sachsen~30K0.51×
15Thüringen~10K0.45×
16Sachsen-Anhalt~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Longchamp, Germany
0.44×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Longchamp audience vs. the country average
#·InterestCategoryAffinity×
01Golden GooseFashion & Accessoires79.27×
02Jil Sander (brand)Fashion & Accessoires78.05×
03John GallianoFashion & Accessoires69.61×
04Nina Ricci (brand)Fashion & Accessoires64.03×
05CoachFashion & Accessoires44.13×
06Tote bagFashion & Accessoires41.68×
07Kim HnizdoInternet & Social Media39.20×
08MissoniFashion & Accessoires33.92×
09BaggageFashion & Accessoires26.58×
10Vivienne WestwoodFashion & Accessoires23.06×
11paul smithFashion & Accessoires22.62×
12SandraMusic & Radio20.00×
13I.D. (magazine)Fashion & Accessoires20.00×
14DKNYFashion & Accessoires17.15×
15Victoria BeckhamFashion & Accessoires14.42×
16BagFashion & Accessoires7.63×
17LeatherFashion & Accessoires7.14×
18Marco PoloFashion & Accessoires7.11×
19HermèsFashion & Accessoires5.22×
20H&MShopping3.24×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Longchamp audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Longchamp audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.23×
IndulgenceJOY2.03×
CreativityOPEN1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Longchamp audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

See Longchamp audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Longchamp over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/longchamp-2138” · Methodology