Rascasse Audience Intelligence

COS Target Market in Germany

COS has an estimated audience of 5.1M people in Germany.

#1among Mainstream fashion shop in Germany
#148among brands in Germany
#69in Shopping

The average COS fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, COS ranks #1 among the 5 objects in Mainstream fashion shop in Germany — 2.0× the group median.

Its fans are 1.0 years younger than the group average of 36.6.

Compared with the other 4 objects in Mainstream fashion shop, COS fans stand out for their interest in Child development, Home Interior Design and Unique Gifts.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Gina Tricot, Child development, Home Interior Design, with strongest over-indexing on Gina Tricot (4.89× the country average).

Demographically, the COS audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Individualism.

The typical COS fan in Germany is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in Germany
Gender
71.5%♀
28.5% male
Age
35.6
average years
Country rank
#1043
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of COS

71.5% are female, 28.5% are male, average age 35.6.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for COS audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age35.6
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the COS audience in Germany
Age bracketShare%
16-2428%
25-3423%
35-4421%
45-5418%
55+10%
Fig. 04

Worldwide distribution

10.9%

of the worldwide COS audience comes from Germany.

Worldwide audience distribution share by country for COS
CountryShare
Germany10.9%
Japan9.9%
France9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

COS customers by region in Germany
#RegionReachAffinity×
01Berlin~600K2.62×
02Hamburg~200K2.00×
03Hessen~500K1.35×
04Bayern~1M1.30×
05Nordrhein-Westfalen~1.5M1.17×
06Baden-Württemberg~700K1.02×
07Bremen~40K1.01×
08Niedersachsen~400K0.84×
09Schleswig-Holstein~100K0.78×
10Rheinland-Pfalz~200K0.77×
11Brandenburg~100K0.68×
12Sachsen~200K0.67×
13Saarland~30K0.52×
14Mecklenburg-Vorpommern~40K0.44×
15Thüringen~60K0.43×
16Sachsen-Anhalt~60K0.42×
Fig. 06

Affinity by region

Affinity by region — COS, Germany
0.42×1.00×2.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the COS audience vs. the country average
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires4.89×
02Child developmentBusiness & Career3.20×
03Home Interior DesignHome & Garden3.12×
04Unique GiftsShopping2.93×
05Home InteriorsHome & Garden2.89×
06HandmadeHome & Garden2.63×
07DecorationHome & Garden2.58×
08Home DesignHome & Garden2.51×
09PrimarkShopping2.49×
10Dog loversPets & Animals2.48×
11Horse & RiderPets & Animals2.42×
12About YouShopping2.28×
13Healthy habitsHealth2.26×
14Horse breedingPets & Animals2.24×
15C&AShopping2.06×
16ZaraShopping1.96×
17Louis VuittonFashion & Accessoires1.94×
18DeichmannShopping1.93×
19Jürgen KloppSports1.61×
20Women's clothingFashion & Accessoires1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the COS audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the COS audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
IndividualismJOY1.31×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the COS audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.40×
SpiritualityBALANCE0.43×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion shop audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in COS over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/cos-148784” · Methodology