Rascasse Audience Intelligence

Sandals Resorts Target Market in United States

Sandals Resorts has an estimated audience of 1.7M people in United States.

#21among Hotel in United States#1788among brands in United States#1242in Travel & Leisure

The average Sandals Resorts fan in United States is 44.2 years old, more female, and lives primarily in Florida.

By number of fans, Sandals Resorts ranks #19 among the 551 objects in Hotel in United States — 2.1× the group median.

Women make up 71.2% of the fan base, 13.8 percentage points more than the group average.

Compared with the other 550 objects in Hotel, Sandals Resorts fans stand out for their interest in weird tales magazine, Brandon Marshall and Tradition.

Most fans live in Florida, New York, North Carolina.

Top affinities include weird tales magazine, Brandon Marshall, Tradition, with strongest over-indexing on weird tales magazine (890.07× the country average).

Demographically, the Sandals Resorts audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition.

The typical Sandals Resorts fan in United States is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for weird tales magazine.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
71.2%♀
28.8% male
Age
44.2
average years
Country rank
#16098
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sandals Resorts

71.2% are female, 28.8% are male, average age 44.2.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Sandals Resorts audience in United States
MetricValue
Female71.2%
Male28.8%
Average age44.2
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Sandals Resorts audience in United States
Age bracketShare%
16-248%
25-3417%
35-4423%
45-5428%
55+25%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Sandals Resorts audience comes from United States.

Worldwide audience distribution share by country for Sandals Resorts
CountryShare
United States66.8%
United Kingdom14.9%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sandals Resorts customers by region in United States
#RegionReachAffinity×
01Mississippi~30K2.10×
02Alabama~50K1.84×
03South Carolina~50K1.77×
04Louisiana~40K1.71×
05Tennessee~60K1.65×
06North Carolina~90K1.53×
07Georgia~80K1.40×
08Kentucky~30K1.34×
09Arkansas~20K1.34×
10West Virginia~10K1.32×
11New Hampshire~8K1.26×
12Nebraska~10K1.23×
13North Dakota~5K1.17×
14Delaware~6K1.16×
15Ohio~70K1.15×
16Indiana~40K1.15×
17Connecticut~20K1.14×
18Florida~100K1.13×
19Virginia~50K1.11×
20Iowa~20K1.11×
21Kansas~20K1.10×
22Maine~8K1.10×
23Pennsylvania~70K1.06×
24Oklahoma~20K1.02×
25South Dakota~5K1.02×
26Rhode Island~5K1.01×
27Maryland~30K0.99×
28Missouri~30K0.97×
29Michigan~50K0.95×
30New Jersey~40K0.94×
31New York~90K0.92×
32Vermont~3K0.92×
33Wyoming~3K0.92×
34Wisconsin~30K0.89×
35Massachusetts~30K0.83×
36Montana~4K0.78×
37Texas~80K0.72×
38Illinois~50K0.71×
39Minnesota~20K0.70×
40Idaho~7K0.70×
41Colorado~20K0.65×
42Alaska~2K0.62×
43Arizona~20K0.58×
44New Mexico~6K0.57×
45Nevada~9K0.56×
46Utah~9K0.55×
47Hawaii~3K0.43×
48Oregon~9K0.42×
49Washington~20K0.41×
50California~60K0.31×
Fig. 06

Affinity by region

Affinity by region — Sandals Resorts, United States
0.31×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sandals Resorts audience vs. the country average
#·InterestCategoryAffinity×
01weird tales magazineLiterature890.07×
02Brandon MarshallSports8.89×
03TraditionPolitics & Society5.89×
04Django (film)Movies & TV4.49×
05Fontainebleau Miami BeachTravel & Leisure4.26×
06Club MedTravel & Leisure4.12×
07Katie LowesMovies & TV4.08×
08Candace ParkerSports3.77×
09Beaches ResortsTravel & Leisure3.48×
10Hotel TonightTravel & Leisure3.40×
11Terrell OwensSports3.21×
12Interval InternationalBusiness & Career2.63×
13Fear and Loathing in Las Vegas (film)Movies & TV2.60×
14MissoniFashion & Accessoires2.27×
15GrenadaTravel & Leisure2.25×
16All-inclusive resortTravel & Leisure2.13×
17BarbadosTravel & Leisure2.04×
18ArubaTravel & Leisure1.96×
19Tommy BahamaFashion & Accessoires1.83×
20Turks and Caicos IslandsTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sandals Resorts audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sandals Resorts audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.75×
TravellingTHRILL0.53×
Design AffinityPREMIUM0.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sandals Resorts audience vs. the country average · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.34×
Pet OwnershipJOY0.35×
Early Adopter MentalityPOWER0.36×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hotel audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sandals Resorts over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/sandals-resorts-3525” · Methodology